SmileyWorld couples with Korean Partner Philko for a new iPhone 5 phone covers!


Your iPhone will never be the same again!: The unique and original emoticon dictionary design of SmileyWorld has been chosen by Korean phone accessory producer Philko to create a colourful and cheerful collection  specially designed for IPhone 5.



The collection, presented in 7 different designs drawing from a variation of emotions in bright and exciting colours to bold and definitive graffiti Black and white tick all the boxes for a cool, edgy and engaging direction to brighten up your phone with a dose of happiness.,

You can shop Smiley Cover case from Philko website clicking here

Enjoy the pics & Keep Smilin’


Smiley London: Bringing people together through a dance connection

Smiley London goes at Space opning party in Ibiza

Smiley London fashion goes back to its iconic music roots.

Smiley, the yellow happy face, has come to symbolise a love of music and partying together, since 1970. That yellow face, for millions, has represented far more than a logo: Smiley has been, and is now, a real life philosophy. The engagement between Smiley and Music has been regenerated again on one of the most important house music stages in the world: the Space Club in Ibiza.

Every year during the last week of May on the coolest Balearic island, partiers coming from all around the world to gather at Space to celebrate the music with all the worlds top DJs, such as 2manyDJ’s, Felix Da Housecat, Groove Armada, Carl Cox, Roger Sanchez.

As you can see from our pics 🙂 this year the common fashion trend to represent oldskool house, electro and techno music has been Smiley London and the Smiley logo.

Show your love for music and this iconic symbol of happiness and come say hello at our Smiley London Facebook page, or our boutique in London at Boxpark Shoreditch!

Smiley London Collection as Music Ambassador!



Here we go dancing again with a Smiley London tee and listening to Stooshe music!
We could not be more proud to spot these fantastic talented singers from England, spotted wearing the Smiley London clothing collection.
We are totally in love with music, innovative trends, young talent and everything that can help us spread the Smiley youth culture among people.
Evoking memories of 90’s music and fashion, Smiley London’s iconic yellow logo walks again among music and musicians to deliver a unique, positive and cheerful message of independence and happiness.
We would love to invite you to say hello to us in the heart of East London, at Boxpark Shoreditch, to discover our retro inspired fashion collection, our special vibe and fantastic music addiction!
Keep Smilin’ 


Smiley London goes Rock with Luke Hemmings and 5SOS, One direction support act!


Smiley London collection strengthens its East London music message with more support from leading musicians! This time is the singer and guitarist of 5sos, Luke Hemmings that brings its vibe and talent through the iconic Yellow Smiley Face during the opening of the One direction Concert in Uk.

Formed in Sydney in 2011, the band consists of Luke Hemmings (vocalsguitar), Michael Clifford (guitar, vocals), Calum Hood (bass guitar, vocals)and Ashton Irwin (drums, vocals), these young music ambassadors have become recognized through Youtube channel posting videos of themselves performing covers of popular songs.

Keep Smilin’


Smiley London on Baptiste Defromont et Anthony Touma, les candidats de The Voice sur TF1


Smiley lands on French Television in the best way possible!

In the last two weeks all the singer-contenders have battled each other in a succession of songs and Smiley Tshirts.

The fifth essence of music inspired collection has been chosen for two French singers that have shown all their talent and charisma on the second edition of The Voice on TF1, in front of 8 million ears and so and so many smiles.

Baptiste Defromont, passionate to music since young age,  and Antonie Touma, french-lebanese talented singer, have been the two of the most successful artists of The Voice France.

Smiley London again confirm itself as the best supporter of young musical culture spreading positivity and cheerfulness around the world.



Smiley Lingerie Collection available now on!

ImageEvery season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression.

 The new collection, recently launched online at Etam and available in stores, once again presents a bold and colourful offering with products to get you through the summer in style and comfort.

The diversity of the collection provides the Smiley lover with endless opportunity to wear their Smiley with pride. Including lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs.

Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress. 


Available online or in store at

Make breakfast fun again with the New SmileyWorld Nutella:)

Here we go again with another new food and beverage collaboration from Smiley. Combining forces with the most famous breakfast (and whenever else you fancy it!) chocolate spread, Nutella, this new tag-team in chocolate delight sees the SmileyWorld icons decorate the world famous Nutella spread glass jars.

The collection, inspired by Smileyworld icons in several different scenarios including: ‘morning spring’, ‘love’ and ‘Nothing else but Happiness’ infuse the Smiley philosophy of positivity and happy feelings.
Nutella and Smileyworld have chosen the Spanish market as main ground of this sweet wave.

The cute Nutella + SmileyWorld pots will be available in major supermarkets all around the Iberian peninsula, ready to deliver daily happiness to your breakfast ritual.

Make breakfast fun again with the New SmileyWorld Nutella:)