Human brain now registers smiley face emoticon as real facial expression

 

 

 

According to new Australian research recently published in the journal Social Neuroscience, Emoticons such as smiley faces are a new language and are beginning to change the way our brains operate. “Emoticons are a new form of language that we’re producing,” says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, “and to decode that language we’ve produced a new pattern of brain activity.”

 

According to Churches, faces are very special from a psychological point of view. “Most of us pay more attention to faces than we do to anything else,” says Churches, who has been studying the neuroscience of face perception for several years.

 

“We know experimentally that people respond differently to faces than they do to other object categories.” He says when we look at an image of a real face, we recognise the position of the mouth relative to the nose and the eyes, and as a result very specific parts of the brain are activated.

 

When this image is inverted, we get another specific pattern of brain activity. Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.

 

Source: http://www.abc.net.au/

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Celebrate National Umbrella Day the Smiley way!

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What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

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INTRODUCING SMILEY “HAPPY SPORTS” COLLECTION IN THE MARKET

House of Smiley is delighted to introduce its latest license collection, ‘Happy Sports’ for autumn / winter 2014.
‘Happy Sports’ is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether you are in to skateboarding, fixed gear, snowboarding or just living the active lifestyle, this compact collection of 25 styles for both men and women appeals to all ages and interests.


Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


SMILE YOU’RE INVITED TO PARTY! SMILEY & WAKAI LAUNCH THEIR NEW FOOTWEAR COLLECTION

Smiley will be partying all day tomorrow, 29th of January, to celebrate the launch of the new Smiley canvas shoes collaboration with Wakai. This dedicated all afternoon launch event starts from 3pm at Wakaii Grandaria City!

This classic canvas shoe collection pays tribute to the summer with tribal prints, bright contrasts on an easy-going design that is perfect to accessorise with any outfit this summer.

Discover more about Smiley, Wakai and their Happy Philosophy, click here for more info on the party.

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Vivienne Westwood supports anti-ecocide campaign with a Smile!

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Jameela Jamil, BBC Radio 1 Presenter, wearing Smiley + TopShop Collection

Jameela Jamil, BBC Radio 1 Presenter, wearing Smiley + TopShop Collection