Smiley open pop-up store in Hong Kong
Posted: 07/21/2014 Filed under: emoticons, Hong Kong, News, smiley, Uncategorized | Tags: accessories, Hong Kong, Pop-up store, Smiley Leave a commentSmiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.
To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.
The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.
Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.
SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin
Posted: 07/09/2014 Filed under: apparel, berlin, emoticons, Fashion, smiley, Uncategorized | Tags: Apparel, Bread Butter Berlin, emoticons, Fashion, Smiley Leave a commentNu Icons embraces Smiley’s past and mashes it up with our digital future.
This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.
This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers
For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.
The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.
SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN
Posted: 07/08/2014 Filed under: accessories, apparel, berlin, emoticon, Fashion, germany, smiley, Uncategorized | Tags: accessories, Apparel, Berlin, Bread & Butter, emoticons, Fashion, Smiley Leave a commentSmiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.
For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.
Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.
These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.
Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.
Smiley celebrates the launch of new fashion range in Taiwan
Posted: 07/07/2014 Filed under: accessories, apparel, smiley, Taiwan | Tags: Apparel, CACO, Fashion, Smiley Leave a commentAs the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.
Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.
On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.
This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.
The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.
The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.
For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.
Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.
Smiley winning at retail!
Posted: 07/03/2014 Filed under: apparel, Fashion, katy perry, licensing, lingerie, moschino jeremy scott, nightwear, undiz | Tags: Clothing, Fashion, France, Smiley, Undiz Leave a commentHappiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.
Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.
It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.
For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!
The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.
Smiley ushers in the festival season in the Netherlands.
Posted: 06/26/2014 Filed under: Fashion, man t-shirt, Music, netherlands, News, retropop festival, smiley, Uncategorized | Tags: music festivals, netherlands, retropop festival, Smiley, summer 2014 Leave a commentSmiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.
This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.
All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.
Happiness takes over the Smiley store!
Posted: 06/19/2014 Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion Leave a commentSmiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Get ready for Summer with Smiley and Urban Outfitters
Posted: 06/04/2014 Filed under: smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: laura budd, Smiley, Smiley T-shirt, Urban Outfitters Leave a commentSmiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.
Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!
Its even catching the eyes of fashion bloggers – ‘A Daisy Chain Dream’ has featured it on her blog here.
Get yours now from Urban Outfitters
Celebrate a Summer of Football with Smiley!
Posted: 06/02/2014 Filed under: emoticons, man t-shirt, men cap, men caps, men t-shirt, men t-shirts, menswear, smiley london, smiley world, SmileyWorld, Uncategorized | Tags: brazil, brazilian football, men t-shirt, nutella, Smiley, smiley face, women t-shirt Leave a commentWith the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.
To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…
WIN!
SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.
To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.
DOWNLOAD!
Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.
SHOP!
Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.
Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)
However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂
Smiley rocks the Space Ibiza opening parties on May 24th-25th
Posted: 05/27/2014 Filed under: accessories, apparel, Fashion, Ibiza, ibiza party, Uncategorized | Tags: clubbing in ibiza, david moreno, Smiley, space ibiza opening parties, summer 2014 Leave a commentSmiley Celebrated its ongoing partnership with Super Club ’SPACE’ alongside thousands of clubbers and some of the best house DJ’s in the world. The home of dance music and fashion has always been the Balearic Islands and Smiley has been the brand of choice for the islands party people since 1988. Smiley raved all day and night with the likes of David Moreno, House South Brothers, Mike Candy and the Zombie Kid on the weekend. Ibiza is set for another seminal season of live performances and DJ sets from the biggest names in the world and the Smiley team intends to not miss a minute of it.
Smiley launch latest ‘ES’ collection with Etam in China
Posted: 05/19/2014 Filed under: Uncategorized | Tags: Etam, Fashion, men t-shirt, Smiley, women t-shirt Leave a commentOn Friday May 16th, Etam hosted an exciting event to launch the new Smiley ‘ES’ SS14 range in Shanghai, China.
The Etam store underwent a Smiley takeover, with the windows showcasing the latest ES collection, staff wearing the new products, and yellow smiley balloons throughout. Large graphics both inside and outside the store made sure that the shoppers of Shanghai knew Smiley were in town! Customers were treated to goodie bags, refreshing drinks and hand-made Smiley cupcakes to give them an extra-special shopping experience.
The new SS14 Smiley x ES collection features cute printed oversized and fitted t-shirts in summery colours of pink, lemon and white. Each item is finished with a Smiley inspired design, making this the happiest t-shirt range this summer!
Smiley partner with fashion brand Happiness on new collaboration
Posted: 04/30/2014 Filed under: Uncategorized | Tags: Fashion, happiness brand, licensing, Smiley Leave a commentSmiley are delighted to announce the renewal of its license with Italian fashion brand Happiness that will see the launch of the second collaboration between these champions of positivity from high summer 2014.
This fast fashion range will debut at Pitti Uomo 86 in Florence from the 17-20 June 2014 and features collegiate inspired pieces for men & women. Bold black and yellow colours, with highlights of white feature heavily. Sports-luxe styling includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts and the original Smiley has a linear deconstruction.
Speaking about the deal Smiley CEO, Nicolas Loufrani said, “Happiness is a brand that shares a common ethos with Smiley, to create premium streetwear products aimed at spreading positivity around the world. I am personally delighted that we have been able to renew our license with them after such a successful AW13 campaign.”
Products will be distributed through Happiness stores across Italy and on the happiness10.com website.
Smiley sees in the new season with International Press Days!
Posted: 04/24/2014 Filed under: Uncategorized | Tags: pr, press days, Smiley, Smiley Company, SmileyWorld Leave a commentThroughout April, Smiley has been showcasing its current and new collections to prestigious fashion and lifestyle press in Europe, cementing its place in the industry as a truly global brand.
As well as our in-house Smiley London apparel range, press also previewed the AW14 collection by Spanish designer Carlos Diez for Smiley, Happy Sports, the latest Smiley sportswear, a new collaboration between Smiley and Italian fashion brand Happiness and Smiley World ‘back to school’ products.
Press were treated to delicious canapés, cocktails and cupcakes in each of our European PR agency showrooms, in fashion capitals including Madrid, Milan and Paris.
With so many new launches coming up, we almost want it to be Autumn already!
Did you know that the world’s first #smiley emoticon was discovered 360 years ago?
Posted: 04/16/2014 Filed under: Uncategorized | Tags: first smiley emoticon in history, history of emoticons, Smiley, when the first smiley face emoticon appeared Leave a comment
Click on the image and read the story 🙂
Smiley continues to be the icon of Dance Music and the DJ Generation
Posted: 04/08/2014 Filed under: Uncategorized | Tags: Smiley, smiley london, Smiley T-shirt, steve aoki, steve aoky gig, steve aoky t-shirt Leave a commentThe Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture, the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.
This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.
On Saturday 5th April, superstar EDM DJ Steve Aoki performed an epic gig at the Victoria Warehouse in Manchester, where he rocked a Smiley London t-shirt from the new SS14 collection!
Get yours here.
SmileyWorld takes part in fashion show with Middle East retail giant Splash
Posted: 04/02/2014 Filed under: Uncategorized | Tags: Fashion, landmark group, menswear, Smiley, SmileyWorls, splash, street-style Leave a commentSmileyWorld was excited to take part in the Splash annual fashion show for the first time on Friday March 28th, at an extravagant event held in Dubai.
The new menswear styles drew inspiration from a pop-art theme and was received with great enthusiasm by the audience and fashion press alike.
SmileyWorld continues to be the bestselling brand across Splash stores in 2014.
The product collaboration between the Landmark Group, Splash and SmileyWorld launched in 2011 with a product offering of men’s, women’s and accessories across several Middle East stores, and has been growing successfully ever since.
In this short time, SmileyWorld has established itself as the shops best selling brand, with SmileyWorld menswear the number 1 trading brand in store, and womenswear a close second, against some of the biggest names in high street fashion from across the world.
Smiley new canvas tote bag collection!
Posted: 03/14/2014 Filed under: Uncategorized | Tags: accessories, acid house, bio, blogger, canvas bag, Cardelicious, cool bag, eco, environment, Fashion, Fashion Blogger, grocery, ibiza, ibiza opening, M&S, old skool, outfit, party, pold school, save the planet, Smiley, tesco metro, tote bag Leave a commentWho is fed up collecting plastic bags from their local Tesco Metro or getting charged 5p every time they go to M&S to transport their groceries home? I hear you say “me” and I hear you say “I have a cupboard at home filled up with at least 50 useless plastic bags.”
Save the planet, save the plastic bags and start rocking your new season with Smiley & Cardelicious old skool 90s inspired tote bags.
Whether out in the park, on the beach or just out to get some groceries, the Smiley tote bag will be your perfect accessory.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: accessories, apparel, el corte ingles, emoticon, emoticons, Fashion, galeries lafayettes, happiness, happy collection, happy face, happy shopper, have a nice day, london, madrid, News, Retail, smile, smiley, smiley and clima, smiley face, smiley umbrella, smiley world, smileys, SmileyWorld, smilies, Uncategorized | Tags: cool stuff, emoji, emoticon, Happiness, happy face, international umbrella day, rainy day, Smiley, Smiley T-shirt, smiley umbrella, umbrella Leave a commentWhat better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
Smiley CEO Nicolas Loufrani Interview
Posted: 02/05/2014 Filed under: apparel, Fashion, food, franklin loufrani, happiness, happy collection, happy face, happy shopper, have a nice day, have nice day, kidswear, lingerie, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smiley company ceo, smiley face, smiley london, smiley shopping bag, smiley t-shirt, Splash Stores, trade show, Uncategorized | Tags: big wheel mumbay, business, cnbc, cnbc india, Fashion, franklin loufrani, Nicolas Loufrani, Smiley, Smiley Company, smiley fashion, smiley happy sports, smiley history, smiley in india, smiley news, smiley origin, Smiley T-shirt, SmileyWorld, trade, trade show india Leave a comment
Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.