Smiley open pop-up store in Hong Kong

Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.

To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.

The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.

Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.

 

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SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin

Nu Icons embraces Smiley’s past and mashes it up with our digital future.

This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.

This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers

For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.

The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.

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SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN

Smiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.

For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.

Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.

These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.

Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.

 

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Smiley celebrates the launch of new fashion range in Taiwan

As the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.

Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.

On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.

This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.

The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.

The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.

For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.

Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.

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Smiley winning at retail!

Happiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.

Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.

It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.

For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!

The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.

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Smiley ushers in the festival season in the Netherlands.

Smiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.

This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.

All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.

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Happiness takes over the Smiley store!

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

 

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Get ready for Summer with Smiley and Urban Outfitters

Smiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.

Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!

Its even catching the eyes of fashion bloggers –  ‘A Daisy Chain Dream’ has featured it on her blog here.

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Get yours now from Urban Outfitters

 


Celebrate a Summer of Football with Smiley!

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With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…

WIN!

SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

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DOWNLOAD!

Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.

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SHOP!

Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)

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However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂


Smiley rocks the Space Ibiza opening parties on May 24th-25th

Smiley Celebrated its ongoing partnership with Super Club ’SPACE’ alongside thousands of clubbers and some of the best house DJ’s in the world. The home of dance music and fashion has always been the Balearic Islands and Smiley has been the brand of choice for the islands party people since 1988. Smiley raved all day and night with the likes of David Moreno, House South Brothers, Mike Candy and the Zombie Kid on the weekend. Ibiza is set for another seminal season of live performances and DJ sets from the biggest names in the world and the Smiley team intends to not miss a minute of it. Image Image Image Image Image


Smiley launch latest ‘ES’ collection with Etam in China

On Friday May 16th, Etam hosted an exciting event to launch the new Smiley ‘ES’ SS14 range in Shanghai, China.

The Etam store underwent a Smiley takeover, with the windows showcasing the latest ES collection, staff wearing the new products, and yellow smiley balloons throughout. Large graphics both inside and outside the store made sure that the shoppers of Shanghai knew Smiley were in town! Customers were treated to goodie bags, refreshing drinks and hand-made Smiley cupcakes to give them an extra-special shopping experience.

The new SS14 Smiley x ES collection features cute printed oversized and fitted t-shirts in summery colours of pink, lemon and white. Each item is finished with a Smiley inspired design, making this the happiest t-shirt range this summer!

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SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .

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SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.

The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.

Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.

Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!

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Smiley partner with fashion brand Happiness on new collaboration

Smiley are delighted to announce the renewal of its license with Italian fashion brand Happiness that will see the launch of the second collaboration between these champions of positivity from high summer 2014.

This fast fashion range will debut at Pitti Uomo 86 in Florence from the 17-20 June 2014 and features collegiate inspired pieces for men & women. Bold black and yellow colours, with highlights of white feature heavily. Sports-luxe styling includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts and the original Smiley has a linear deconstruction. 

Speaking about the deal Smiley CEO, Nicolas Loufrani said, “Happiness is a brand that shares a common ethos with Smiley, to create premium streetwear products aimed at spreading positivity around the world. I am personally delighted that we have been able to renew our license with them after such a successful AW13 campaign.”

Products will be distributed through Happiness stores across Italy and on the happiness10.com website.

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Smiley sees in the new season with International Press Days!

Throughout April, Smiley has been showcasing its current and new collections to prestigious fashion and lifestyle press in Europe, cementing its place in the industry as a truly global brand.

As well as our in-house Smiley London apparel range, press also previewed the AW14 collection by Spanish designer Carlos Diez for Smiley, Happy Sports, the latest Smiley sportswear, a new collaboration between Smiley and Italian fashion brand Happiness and Smiley World ‘back to school’ products.

Press were treated to delicious canapés, cocktails and cupcakes in each of our European PR agency showrooms, in fashion capitals including Madrid, Milan and Paris.

With so many new launches coming up, we almost want it to be Autumn already!

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Did you know that the world’s first #smiley emoticon was discovered 360 years ago?

 

 

 

Click on the image and read the story 🙂
the first smiley emoticon appeared in history


Smiley continues to be the icon of Dance Music and the DJ Generation

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The Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture, the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.

This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day. 

On Saturday 5th April, superstar EDM DJ Steve Aoki performed an epic gig at the Victoria Warehouse in Manchester, where he rocked a Smiley London t-shirt from the new SS14 collection!

Get yours here.

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SmileyWorld takes part in fashion show with Middle East retail giant Splash

SmileyWorld was excited to take part in the Splash annual fashion show for the first time on Friday March 28th, at an extravagant event held in Dubai. 

The new menswear styles drew inspiration from a pop-art theme and was received with great enthusiasm by the audience and fashion press alike.

SmileyWorld continues to be the bestselling brand across Splash stores in 2014.

The product collaboration between the Landmark Group, Splash and SmileyWorld launched in 2011 with a product offering of men’s, women’s and accessories across several Middle East stores, and has been growing successfully ever since. 

In this short time, SmileyWorld has established itself as the shops best selling brand, with SmileyWorld menswear the number 1 trading brand in store, and womenswear a close second, against some of the biggest names in high street fashion from across the world.

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SmileyWorld unveils its future vision for Fast Moving Consumer Goods at MDD Paris on the 8-9th April 2014.

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2014 Mother’s Day gets happy with SMILEY!

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If you are looking for that special present for Mother’s Day, look no further, as Smiley has the perfect gift to make mums smile.

From fun t-shirts to unique jewellery, practical kitchenware to stand-out accessories and even quirky gadgets, Smiley has gift ideas ranging from £2-£250 so there is something to suit every budget and style.

Make her the happiest mum in the world and spoil her with a Smiley gift this Mother’s Day.

Keep Smiling 🙂


Smiley new canvas tote bag collection!

Who is fed up collecting plastic bags from their local Tesco Metro or getting charged 5p every time they go to M&S to transport their groceries home? I hear you say “me” and I hear you say “I have a cupboard at home filled up with at least 50 useless plastic bags.”

Save the planet, save the plastic bags and start rocking your new season with Smiley & Cardelicious old skool 90s inspired tote bags.

Whether out in the park, on the beach or just out to get some groceries, the Smiley tote bag will be your perfect accessory.

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Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

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Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

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SmileyWorld & Les Livres Du Dragon D’Or retail success!

SmileyWorld is delighted to share news of another huge retail success. 
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.

This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.

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SMILEY takes centre stage at London Fashion Week

Smiley continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this weeks London Fashion Week, with the launch of the latest licensed collection from uber stylish London accessories designer Anya Hindmarch. This is the second season the designer has featured Smiley in its catwalk show.

The AW14 show, which took place on Tuesday 18th February 2014 in front of the cream of London’s hipster community at Billingsgate Hall and was appropriately titled ‘COUNTER CULTURE’, received critical acclaim from the fashion press.

Inspired by treating the everyday ordinary in an extraordinary way, Hindmarch took Supermarket conveyor belts and household items, such as cereal boxes, crisps packets and washing powder boxes, to the catwalk in a playful take on everyday life.

The show paid homage to some of the UK’s leading icons from supermarket shelves, whilst the finale was played out to ‘Get Happy’ by Judy Garland and featuring printed silk Smiley scarves and chic leather Smiley tote bags, to ensure a really good-feeling end to one of the highlight shows of AW14 London Fashion Week.

Smiley’s continued presence on the catwalk and the amazing press that has followed ensures the Smiley brand remains a must have trend in global fashion today.

To be part of the smiley phenomenon and further licensing opportunities please contact tom@smiley.com .

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Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand,  ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

 

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

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Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!


Live Valentines Day the Smiley way!

Live Valentines Day the Smiley way!

Smiley wishes a bit of Love and Happiness to all of you!


Human brain now registers smiley face emoticon as real facial expression

 

 

 

According to new Australian research recently published in the journal Social Neuroscience, Emoticons such as smiley faces are a new language and are beginning to change the way our brains operate. “Emoticons are a new form of language that we’re producing,” says researcher, Dr Owen Churches, from the school of psychology at Flinders University in Adelaide, “and to decode that language we’ve produced a new pattern of brain activity.”

 

According to Churches, faces are very special from a psychological point of view. “Most of us pay more attention to faces than we do to anything else,” says Churches, who has been studying the neuroscience of face perception for several years.

 

“We know experimentally that people respond differently to faces than they do to other object categories.” He says when we look at an image of a real face, we recognise the position of the mouth relative to the nose and the eyes, and as a result very specific parts of the brain are activated.

 

When this image is inverted, we get another specific pattern of brain activity. Churches wanted to find out if the same applied when we looked at a smiley face emoticon, which is a stylised representation of a smiling human face.

 

Source: http://www.abc.net.au/

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Celebrate National Umbrella Day the Smiley way!

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What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

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Smiley CEO Nicolas Loufrani Interview

Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.