INTRODUCING SMILEY “HAPPY SPORTS” COLLECTION IN THE MARKET

Posted: 02/04/2014 | Author: smileyworldblog | Filed under: Uncategorized | Tags: emoji, Fashion, fitness, Happiness, happy face, happy sports, menswear, Smile, Smiley, smiley happy sports, sports, sportswear, womenswear, yellow face | Leave a comment

House of Smiley is delighted to introduce its latest license collection, ‘Happy Sports’ for autumn / winter 2014.
‘Happy Sports’ is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether you are in to skateboarding, fixed gear, snowboarding or just living the active lifestyle, this compact collection of 25 styles for both men and women appeals to all ages and interests.

Vivienne Westwood supports anti-ecocide campaign with a Smile!

Posted: 01/16/2014 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, happiness, man t-shirt, smile, smiley, smiley face, smiley t-shirt, smileys, SmileyWorld, smilies, t-shirt, Things that make us Smile, Uncategorized, woman t-shirt, women's wear | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide | Leave a comment

H&M and SMILEY menswear capsule AW13

Posted: 11/18/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts | Leave a comment

The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!

After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm!

A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!

H&M and smiley menswear

H&M and SMILEY AW13 Capsule Collection

Posted: 10/10/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear | Leave a comment

A touch of yellow for H&M giant of fashion high street this winter…

The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…

From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…

Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…

Visit all H&M stores and find out this smiling range!

Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!

Posted: 09/26/2013 | Author: smileyworldblog | Filed under: apparel, clubbing, emoticon, emoticons, Fashion, happy face, Ibiza, ibiza party, Music, smiley, smiley face, smileys, smilies | Tags: dj awards, francesco rossi, francesco rossi paper plane, ibiza 2013, ibiza spain, pacha ibiza, paper plane dj awards, Smile, Smiley, smiley cap, Smiley T-shirt | Leave a comment

Congratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!

The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.

Keep smiling!!!

Milan Fashion Week: Happiness Gym gets Smiley

Posted: 09/26/2013 | Author: smileyworldblog | Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear | Leave a comment

SMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.

The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.

Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.

The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.

Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com

MFW has been for SMILEY another occasion to party… we love it!

London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

Posted: 09/20/2013 | Author: smileyworldblog | Filed under: Anya Hindmarch, apparel, emoticon, emoticons, Fashion, happiness, happy face, happy shopper, have a nice day, have nice day, london fashion week, News, Retail, shopping bag, smile, smiley, smiley bag, smiley face, smiley shopping bag, smileys, smilies, women's wear | Tags: Apparel, Clothing, emoticon, emoticons, Fashion, happy face, happy shopper, have a nice day, London, london fashion week, Smile, smiles, Smiley, smiley bag, smiley emoticons, smiley face, smileys, smilies | Leave a comment

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection

Posted: 09/19/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, fyodor golan, happy face, london fashion week, smile, smiley, smiley face, smileys, smilies, women's wear | Tags: emoticon, emoticons, fyodor golan, happy face, london fashion week, Smile, smiles, Smiley, smileys, smiling face, womenswear, yellow face | Leave a comment

Electric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.

Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….

Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…

Once again Fyodor Golan and Smiley triumph at London Fashion week…..

Watch this space:

Milan Fashion Week: SMILEY & Happiness walk together

Posted: 09/12/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies | Leave a comment

The Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.

After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.

Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.

SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.

Bring your smile and enjoy the party!

Madrid fashion week: Carlos Díez & SMILEY Spring Summer Collection 2014

Posted: 09/11/2013 | Author: smileyworldblog | Filed under: apparel, carlos diez, emoticon, emoticons, Fashion, happy face, madrid, madrid fashion week, menswear, News, Retail, smile, smiley, smiley face, smilies, women's wear | Tags: carlos diez, happy face, madrid fashion week, menswear, Smile, Smiley, smiley face, smileys, smilies, womenswear, yellow face | Leave a comment

The spanish designer Carlos Díez opened the door to the popular and international magazine Grazia, to present his new collaboration with the iconic brand SMILEY.

Diez just loves Smiley: “Smiley is for everyone, allowing consumers to share their positive beliefs to stay on top of life. Smiley is a philosophy of life and wearing his clothes becomes itself a statement of who you are and how you face the world”.

Watch out for his new summer collection coming soon to the spanish market…

The collection is predominantly black, grey and yellow using such fabrics as denim,muslins,tulle with pleated silks and acrylics.

Serigraph prints and metallic applique are used to add extra sparkle….

We can’t wait to wear it…

SMILEY at Magic Trade Show – US

Posted: 09/02/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, happy face, magic, Music, News, project magic, smile, smiley, smiley face, smilies, trade show, trade show usa | Tags: emoticon, emoticons, fashion trade show, happy face, magic, magic trade show, project magic trade show, Smile, smiley face, smileys, smilies, trade show, trade show usa | Leave a comment

After a string of successful fashion lifestyle focussed trade shows in the Far East; including Chic and Novomania; The Smiley Company moved it’s colourful and edgy brands further afield to the United States for the dominant fashion fair, Magic this August 19th-21st 2013.

Already a regular at landmark shows Bread & Butter Berlin, Who’s Next Paris and the licensing shows in London and Vegas; this is the first entry to Magic for the global brand of positivity and happiness.

Believed to be an organic transition, given the increased growth of brand sales and the fascination of the Smiley face trend for 2013/14, the timing has come perfectly for the company to re-focus its business in the United States.

Unlike shows in the past, this year saw Smiley take two stands to target specific demographics. Its youthful and expressive SmileyWorld Kids collection travelled to WWD Magic at the Las Vegas Convention Centre, while its edgy throwback to house music and 90’s lifestyle revival, Smiley London, travelled to the more adult orientated Project Magic at the Mandalay Bay Convention Centre.

Both locations have seen fantastic results introducing both US retailers and trade to the dynamic universes of their respective brands; showcasing full apparel collections and accessories including skateboards, headphones, sunglasses, mobile accessories and exclusive collaboration products such as the PONY X SMILEY limited edition sneakers.

Have a Smiley Day 🙂

SMILEY & Etam Autumn Winter 14 Collection

Posted: 08/21/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, lingerie, News, nightwear, Retail, smile, smiley, smiley face, smileys, Things that make us Smile, women's wear | Tags: emoticon, emoticons, Etam, happy face, Lingerie, nightwear, Smile, Smiley, smiley face, smileys, smilies, yellow face | Leave a comment

Smiley and Etam together… again…

After the great success of the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!

Edgy street vibe inspiration for smiley oyster cardholder wallet!

Posted: 07/11/2013 | Author: smileyworldblog | Filed under: card holder, emoticon, emoticons, kidswear, Music, News, oyster, oyster card holder, oyster card older, Retail, smile, smiley, smiley face, smiley world, smileys, smilies | Tags: 90 style, accessories, card holder, Fashion, House Music, icon, old skool, oyster card, Smile, Smiley, smiley accessories, smiley cardelicious, smiley london, smiley wallet | Leave a comment

At smiley we are mad for oldskool house music… As the globally recognised symbol for the birth of this music revolution that has survived and evolved since the 1980’s; we’re keeping the beats alive..

With this quality range of house music fever themed products, we have turned to the quintessential Londoner accessory must have: the oyster travel card holder. The main style inspiration has been applied in techo colours: black, grey melange and yellow smiley to bring a bright boost to your daily city travels J

The smiley cardholder wallet will be available on line on the new smiley website www.smiley.com (be ready for the new version), at Smiley Boxpark, in the London, Shoreditch, on Cardelicious website and riverisland.com .

Smiley fever is everywhere. Get yours now!

Enjoy the pics!

Long life old skool!

SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!

Posted: 07/04/2013 | Author: smileyworldblog | Filed under: emoticon, emoticons, Fashion, happy face, kidswear, News, pitti, pitti bimbo, Retail, smile, smiley, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: emoticons, Fashion, fashion trade show, Happiness, kidswear, kidswear fashion, pitti, Pitti Bimbo, pitti fair, Smile, SmileyWorld | Leave a comment

It’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!

SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J

Come as you are and dress yourself with a smiley icon!

You choose who you want to be and share it with the world.

Smiley Original and Esprit spread happiness together: new collection available online and in store!

Posted: 06/24/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: Apparel, Clothing, esprit, Fashion, Happiness, moda, Smile, Smiley, smiley original, smiley tshirt, womenswear | Leave a comment

Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.

A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.

Leitmotiv of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!

Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!

Smiley Lingerie Collection available now on Etam.com!

Posted: 05/16/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: bras, emoticons, Etam, Fashion, knickers, Lingerie, nightdress, nightwear, pyjamas, slippers, Smile, Smiley | Leave a comment

Every season, the Smiley Original x Etam partnership grows stronger and stronger. Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression.

The new collection, recently launched online at Etam and available in stores, once again presents a bold and colourful offering with products to get you through the summer in style and comfort.

The diversity of the collection provides the Smiley lover with endless opportunity to wear their Smiley with pride. Including lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs.

Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress.

Available online or in store at etam.com.

Jameela Jamil, BBC Radio 1 Presenter, wearing Smiley + TopShop Collection

Posted: 03/21/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: BBC Radio 1, emoji, emoticon, Fashion, Fashionistas, happy face, Jameela Jamil, London, Look, moda, Music, Oldskool, Smile, Smiley, Vip | Leave a comment

Home Decor Must Have: Smiley & Merci Gustave! Pop Art Collaboration!

Posted: 02/22/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: Eiffel tower, emoji, emoticon, Fashion, Home Decor, Liberty Statue, London, Merci Gustave!, New York, Paris, Peace, pop, Shoreditch Shop, Smile, Smiley, sonrisa, sorriso, tour Eiffel | 1 Comment

Smiley and Merci Gustave! collaborate for a universal message of Happiness with these amazing pop art statuettes.

The creative forces of Merci Gustave and the famous Smiley pop icon of the Smiley Company have landed directly in New York and Paris.

Now, it’s up to you whether you’re going to salute NY with the patriotic stars ‘n’ stripes or romance the classical mood of Paris.

These products are available on Merci Gustave website.

Enjoy!

Smiley & Cardelicious take London Transport to a whole new level!

Posted: 02/18/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: abbonamento metropolitana, accessories, Cardelicious, Cardholder, emoji, Emoticon Tshirt, Fashion, happy face, London, Londra, Metro, Oyster, pop, Smile, Smiley, smilies, Tube | Leave a comment

Smiley & Cardelicious collaborate again on a new product to compliment their successful greeting card range. Bringing a cheeky smile to the daily commute Londoners face every day, the iconic smiley logo adds a pop twist to typically corporate marketplace of Oyster card holders. Be the trendsetter every morning and evening on your way to work or study!

These Smiley-holders are available online from Cardelicious and at Smiley London boutique in Boxpark, Shoreditch, London!

Keep smilin!

Buy online Smiley Card holder on Cardelicious.com | free shipping available in UK

Smiley meets Fyodor Golan haute couture at London Fashion Week.

Posted: 02/15/2013 | Author: smileyworldblog | Filed under: Uncategorized | Tags: club culture, clubbing, emoji, emoticon, Fashion, Fashion Blogger, Fyodore Golan, happy face, House Music, LFW, lifestyle, london fashion week, moda, pop culture, settimana della moda, Smile, smiles, Smiley, smilies, Trends | Leave a comment

On the 15^th February at the Savoy Hotel’s Grand Ballroom, the energies of Smiley and Fyodor Golan came together for a collaboration of premium couture with our iconic logo: a four piece collection was presented on the catwalk; demonstrating unique application, technique and usage of leather materials. The designer duo allowed the inclusion of an edgy limited edition Smiley London goodie bag giveaway to the two front rows, furthering the affiliation between our two great brands.

Launched in 2010, Fyodor Podgorny and Golan Frydman created a luxury fashion brand built around the couture sensibility.

Fyodor Golan have never been afraid to mix up the couture landscape with their own style and taste, such as their experimentation with KISS rock band influenced designs.
Smiley is, of course, a well known music icon ranging back to the years of hippy rock, through the heydays of edgy rock ‘n roll, disco and house music. The collaboration was a match made in fashion rock ‘n roll heaven.

The entire Limited Edition Collection will be available at Smiley Fagship store in Shoreditch, London.

Keep Smilin’