INTRODUCING SMILEY “HAPPY SPORTS” COLLECTION IN THE MARKET

House of Smiley is delighted to introduce its latest license collection, ‘Happy Sports’ for autumn / winter 2014.
‘Happy Sports’ is a unique and vibrant new sportswear collection aimed at putting the smile back into the active sports market. Delivering a distinctive urban swagger, across a range of technical fabrics and core colours with highlight neon colour pops bringing the happiest sports collection to the market.

Whether you are in to skateboarding, fixed gear, snowboarding or just living the active lifestyle, this compact collection of 25 styles for both men and women appeals to all ages and interests.


Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


H&M and SMILEY AW13 Capsule Collection

A touch of yellow for H&M giant of fashion high street this winter…

The smiling brand SMILEY, the iconic yellow face,  make brighter the H&M shop floor…

From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…

Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…

Visit all H&M stores and find out this smiling range!

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London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection

Electric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.

Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….

Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…

Once again Fyodor Golan and Smiley triumph at London Fashion week…..

Watch this space:


Madrid fashion week: Carlos Díez & SMILEY Spring Summer Collection 2014

The spanish designer Carlos Díez opened the door to the popular and international magazine Grazia,  to present his new collaboration with the iconic brand SMILEY.

Diez just loves Smiley:  “Smiley is for everyone, allowing consumers to share their positive beliefs to stay on top of life. Smiley is a philosophy of life and wearing his clothes becomes itself a statement of who you are and how you face the world”.

Watch out for his new summer collection coming soon to the spanish market…

The collection is predominantly black, grey and yellow using such fabrics as denim,muslins,tulle with pleated silks and acrylics.

Serigraph prints and metallic applique are used to add extra sparkle….

We can’t wait to wear it…

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Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!

Hi Happy People!

This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania  in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!

As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection,  play music and spread our friendly philosophy.

Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel…  it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.

Stay tuned on www.smiley.com !

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Smiley Original and Esprit spread happiness together: new collection available online and in store!

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Smiley did it again! The famous smiley has taken over high street brand once more in order to spread its happiness philosophy and the coolness of its cheeky smiley face.

A new women swear collection has been launched for spring summer 2013 in order to give the sweetest welcome to the new summer season. A colourful collection of cotton tshirts and sweatshirts are now available on Esprit ecommerce and in all Esprit boutiques worldwide.

 

Leitmotiv  of the collection is the sporty chic trend with the blue, grey melange and strawberry pink colour that couples perfectly with the cool crystal and studded Smiley face!

Smiley + Esprit collection is waiting for you in all the Esprit stores and online clicking here!

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