Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.


Smiley meets Fyodor Golan haute couture at London Fashion Week.

On the 15th February at the  Savoy Hotel’s Grand Ballroom, the energies of Smiley and Fyodor Golan came together for a collaboration of premium couture with our iconic logo: a four piece collection was presented on the catwalk; demonstrating unique application, technique and usage of leather materials.  The designer duo allowed the inclusion of an edgy limited edition Smiley London goodie bag giveaway to the two front rows, furthering the affiliation between our two great brands.

Launched in 2010, Fyodor Podgorny and Golan Frydman created a luxury fashion brand built around the couture sensibility.

Fyodor Golan have never been afraid to mix up the couture landscape with their own style and taste, such as their experimentation with KISS rock band influenced designs.
Smiley is, of course, a well known music icon ranging back to the years of hippy rock, through the heydays of edgy rock ‘n roll, disco and house music. The collaboration was a match made in fashion rock ‘n roll heaven. 

The entire Limited Edition Collection will be available at Smiley Fagship store in Shoreditch, London.

Keep Smilin’


Must Have Party Accessories: Smiley + Nunette Sunglasses

Smiley + Nunettes have coupled to create an entire line of sunglasses perfect  to finish and boost your party look.

Both brands are known as trend setters for clubber crowds, keeping thousands of people looking cool all year round – even if the sun isn’t out to play! Recently at Montmatre Music Festival in Paris; Smiley x Nunettes made a storm on the DJ stand. We have only just spotted them on Facehunter @  Bread & Butter Fashion Fair in Berlin.

Enjoy the pics!


Keep Smilin’

Smiley & Nunette | fashion accessories clubbers partyweare

                                                        London, 28th of January

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