SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND
Posted: 08/01/2014 Filed under: Fashion, Hong Kong, licensing, man t-shirt, men sweatshirt, Shopping, smiley, t-shirt, Uncategorized, woman t-shirt, women's wear Leave a commentSmiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.
Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across China, Taiwan, Singapore and Canada later this month.
Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.
Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.
To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.
Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.
In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.
Smiley Summer sale – now on!
Posted: 07/17/2014 Filed under: boxpark shoredicth london, Fashion, london, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smiley, smiley london, t-shirt, woman t-shirt, women's wear Leave a commentStill looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!
Make your wardrobe happy with Smiley…
Smiley gets ready for Wimbledon!
Posted: 06/23/2014 Filed under: apparel, happiness, happy face, men t-shirt, men t-shirts, menswear, smiley face, smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Fashion, Smiley T-shirt, tennis, wimbledon Leave a commentEverybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Get ready for Summer with Smiley and Urban Outfitters
Posted: 06/04/2014 Filed under: smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: laura budd, Smiley, Smiley T-shirt, Urban Outfitters Leave a commentSmiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.
Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!
Its even catching the eyes of fashion bloggers – ‘A Daisy Chain Dream’ has featured it on her blog here.
Get yours now from Urban Outfitters
Smiley London launches SS14 collection!
Posted: 03/07/2014 Filed under: accessories, apparel, clubbing, emoticon, Fashion, happiness, happy face, have a nice day, london, man t-shirt, men cap, men caps, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, ss14, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: english fashion bloggers, events in london, fashion bloggers, London, shopping, Shoreditch, Smiley, smiley face, smiley icon, smiley london, Smiley T-shirt, ukfashion bloggers Leave a commentSmiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.
Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.
With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.
Smiley and Etam welcome Spring Summer the sparkling way!
Posted: 03/05/2014 Filed under: accessories, apparel, emoticon, emoticons, etam, Fashion, franklin loufrani, happiness, happy collection, happy face, lingerie, london, nicolas loufrani, nightwear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, ss14, t-shirt, Uncategorized | Tags: apparel clothing, Etam, etam lingerie, etam underwear, Fashion, lougewear, nightwear, Sleepwear, Smiley, smiley and etam collection, smiley emoticon, smiley face, smiley icon, Smiley T-shirt, ss14 trends Leave a commentSpring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.
Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.
Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.
The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.
Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week
Posted: 02/18/2014 Filed under: accessories, apparel, carlos diez, clubbing, emoticon, emoticons, Fashion, franklin loufrani, happiness, happy collection, happy face, have a nice day, have nice day, Ibiza, madrid, madrid fashion week, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, News, nicolas loufrani, Retail, smile, smiley, smiley company ceo, smiley face, smiley london, smiley t-shirt, space ibiza tee, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: carlos diez, emoticono smiley, madrid, madrid fashion week, mbfwm, mercedes benz fashion week, Smiley, smiley company y carlos diez, smiley emoticon, smiley face, smiley icon Leave a comment
Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.
The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.
The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.
Carlos is a big fan of Smiley, and says of his second collaboration with the brand, ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”
The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.
Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!
Posted: 02/14/2014 Filed under: accessories, apparel, emoticon, emoticons, Fashion, happy collection, happy face, london, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, Music, News, nightwear, Retail, shopping bag, smile, smiley face, smiley london, smiley world, smileys, SmileyWorld, smilies, sunglasses, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: beibei wu, chinese new year, happy face, kinjue li, kunjue li, London, nee hao magazine, Smiley, smiley and nee hao, smiley emoticon, smiley icon, smiley london, Smiley T-shirt, smilie, t-shirt smiley icon Leave a commentSmiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!
Chinese New Year’s Eve is becoming more and more popular in London.
Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).
This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.
More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.
SmileyWorld and Splash retail success in the Middle East!
Posted: 02/03/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face Leave a commentSmileyWorld is now the best selling brand at Splash stores across the Middle East.
The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.
To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
Vivienne Westwood supports anti-ecocide campaign with a Smile!
Posted: 01/16/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, man t-shirt, smile, smiley, smiley face, smiley t-shirt, smileys, SmileyWorld, smilies, t-shirt, Things that make us Smile, Uncategorized, woman t-shirt, women's wear | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide Leave a comment
H&M and SMILEY menswear capsule AW13
Posted: 11/18/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts Leave a comment| The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!
After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm! A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!  H&M and smiley menswear
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SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
H&M and SMILEY AW13 Capsule Collection
Posted: 10/10/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear Leave a commentA touch of yellow for H&M giant of fashion high street this winter…
The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…
From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…
Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…
Visit all H&M stores and find out this smiling range!
Smiley says “goodbye summer” @ Space Ibiza!
Posted: 10/09/2013 Filed under: apparel, clubbing, emoticon, emoticons, happiness, happy face, have a nice day, Ibiza, ibiza party, italia independent, london, man t-shirt, menswear, News, smile, smiley, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, sunglasses, t-shirt | Tags: carl cox, djs, djset, eivissa, espana, Fashion, Happiness, House Music, ibiza, luciano dj, Music, Nicolas Loufrani, Old School, paco osuna, pepe rossello, ritchie hawtin, Smiley, smiley sunglasses, smiley tshirt, space ibiza, spain Leave a comment
After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.
Ph. Credits. La Skimal Photography
Smiley and Space Ibiza: a match made in clubbing heaven
Posted: 08/23/2013 Filed under: apparel, clubbing, emoticon, emoticons, Ibiza, ibiza party, man t-shirt, menswear, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, t-shirt, woman t-shirt, women's wear | Tags: Apparel, Clothing, cool tshirts, eivissa, Fashion, happy face, ibiza party, man t-shirt, menswear, smilet tshirt, Smiley, smiley face, Smiley T-shirt, smiley tee, space ibiza, space ibiza tee, space t shirt, t-shirt, woman t-shirt, womanswear Leave a comment
Space Ibiza, the world famous clubbing temple of old skool, electro and house music, Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!
Finally a collaboration between two clubbing icons Smiley and Space Ibiza.
Yes, we are talking about the super cool t-shirt collection SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.
The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.
For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!
Keep smiling.
Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!
Posted: 07/24/2013 Filed under: apparel, cbme, emoticon, emoticons, Fashion, happiness, happy face, kidswear, News, Retail, shanghai, smile, smiley, smiley face, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: asia, cbme tradeshow, Fashion, kids, kidswear, Shanghai, Smiley Company, smiley kidswear, smiley licensing, smiley tee, smiley watsons, SmileyWorld 1 Comment
Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!
Posted: 07/22/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, london, man t-shirt, menswear, Music, News, novomania, Retail, shanghai, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: Apparel, clothes, Clothing, fashion tradeshow, Happiness, London, Music, novomania, positivity, Shanghai, Smiley, Smiley Company, smiley fashion, smiley london, Smiley T-shirt, womanswear, womenswear Leave a commentHi Happy People!
This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!
As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection, play music and spread our friendly philosophy.
Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel… it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.
Stay tuned on www.smiley.com !
SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!
Posted: 07/04/2013 Filed under: emoticon, emoticons, Fashion, happy face, kidswear, News, pitti, pitti bimbo, Retail, smile, smiley, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: emoticons, Fashion, fashion trade show, Happiness, kidswear, kidswear fashion, pitti, Pitti Bimbo, pitti fair, Smile, SmileyWorld Leave a comment
It’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!
SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J
Come as you are and dress yourself with a smiley icon!
You choose who you want to be and share it with the world.
Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.
Posted: 06/25/2013 Filed under: apparel, emoticon, emoticons, happiness, man t-shirt, menswear, Music, News, pitti, pitti uomo, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: elisabetta canalis, Fashion, Happiness, Happiness italy, Krav Maga, moda, pitti fair, pitti uomo, smile tshirt, Smiley, smiley fashion, smiley tee, smiley tshirt Leave a comment
Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy.
The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.
Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!
Enjoy the pics 🙂
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