Smiley gets ready for Wimbledon!
Posted: 06/23/2014 Filed under: apparel, happiness, happy face, men t-shirt, men t-shirts, menswear, smiley face, smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Fashion, Smiley T-shirt, tennis, wimbledon Leave a commentEverybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Happiness takes over the Smiley store!
Posted: 06/19/2014 Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion Leave a commentSmiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .
Posted: 05/02/2014 Filed under: accessories, emoticon, emoticons, Fashion, happiness, happy collection, happy face, smile, smiley, smiley face, ss14, stationary, Uncategorized | Tags: emoticon, Home Accessories, incidence, Smiley, smiley icon, SmileyWorld Leave a comment
SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.
The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.
Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.
Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!
The whole Smiley by Incidence collection is available on the website now.
Smiley London launches SS14 collection!
Posted: 03/07/2014 Filed under: accessories, apparel, clubbing, emoticon, Fashion, happiness, happy face, have a nice day, london, man t-shirt, men cap, men caps, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, ss14, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: english fashion bloggers, events in london, fashion bloggers, London, shopping, Shoreditch, Smiley, smiley face, smiley icon, smiley london, Smiley T-shirt, ukfashion bloggers Leave a commentSmiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.
Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.
With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.
Smiley and Etam welcome Spring Summer the sparkling way!
Posted: 03/05/2014 Filed under: accessories, apparel, emoticon, emoticons, etam, Fashion, franklin loufrani, happiness, happy collection, happy face, lingerie, london, nicolas loufrani, nightwear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, ss14, t-shirt, Uncategorized | Tags: apparel clothing, Etam, etam lingerie, etam underwear, Fashion, lougewear, nightwear, Sleepwear, Smiley, smiley and etam collection, smiley emoticon, smiley face, smiley icon, Smiley T-shirt, ss14 trends Leave a commentSpring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.
Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.
Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.
The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.
Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week
Posted: 02/18/2014 Filed under: accessories, apparel, carlos diez, clubbing, emoticon, emoticons, Fashion, franklin loufrani, happiness, happy collection, happy face, have a nice day, have nice day, Ibiza, madrid, madrid fashion week, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, News, nicolas loufrani, Retail, smile, smiley, smiley company ceo, smiley face, smiley london, smiley t-shirt, space ibiza tee, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: carlos diez, emoticono smiley, madrid, madrid fashion week, mbfwm, mercedes benz fashion week, Smiley, smiley company y carlos diez, smiley emoticon, smiley face, smiley icon Leave a comment
Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.
The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.
The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.
Carlos is a big fan of Smiley, and says of his second collaboration with the brand, ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”
The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: accessories, apparel, el corte ingles, emoticon, emoticons, Fashion, galeries lafayettes, happiness, happy collection, happy face, happy shopper, have a nice day, london, madrid, News, Retail, smile, smiley, smiley and clima, smiley face, smiley umbrella, smiley world, smileys, SmileyWorld, smilies, Uncategorized | Tags: cool stuff, emoji, emoticon, Happiness, happy face, international umbrella day, rainy day, Smiley, Smiley T-shirt, smiley umbrella, umbrella Leave a comment
What better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
Smiley CEO Nicolas Loufrani Interview
Posted: 02/05/2014 Filed under: apparel, Fashion, food, franklin loufrani, happiness, happy collection, happy face, happy shopper, have a nice day, have nice day, kidswear, lingerie, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smiley company ceo, smiley face, smiley london, smiley shopping bag, smiley t-shirt, Splash Stores, trade show, Uncategorized | Tags: big wheel mumbay, business, cnbc, cnbc india, Fashion, franklin loufrani, Nicolas Loufrani, Smiley, Smiley Company, smiley fashion, smiley happy sports, smiley history, smiley in india, smiley news, smiley origin, Smiley T-shirt, SmileyWorld, trade, trade show india Leave a comment
Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.
SmileyWorld and Splash retail success in the Middle East!
Posted: 02/03/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face Leave a commentSmileyWorld is now the best selling brand at Splash stores across the Middle East.
The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.
To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
Vivienne Westwood supports anti-ecocide campaign with a Smile!
Posted: 01/16/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, man t-shirt, smile, smiley, smiley face, smiley t-shirt, smileys, SmileyWorld, smilies, t-shirt, Things that make us Smile, Uncategorized, woman t-shirt, women's wear | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide Leave a comment
H&M and SMILEY menswear capsule AW13
Posted: 11/18/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts Leave a comment| The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!
After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm! A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!  H&M and smiley menswear
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H&M and SMILEY AW13 Capsule Collection
Posted: 10/10/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear Leave a commentA touch of yellow for H&M giant of fashion high street this winter…
The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…
From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…
Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…
Visit all H&M stores and find out this smiling range!
Smiley says “goodbye summer” @ Space Ibiza!
Posted: 10/09/2013 Filed under: apparel, clubbing, emoticon, emoticons, happiness, happy face, have a nice day, Ibiza, ibiza party, italia independent, london, man t-shirt, menswear, News, smile, smiley, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, sunglasses, t-shirt | Tags: carl cox, djs, djset, eivissa, espana, Fashion, Happiness, House Music, ibiza, luciano dj, Music, Nicolas Loufrani, Old School, paco osuna, pepe rossello, ritchie hawtin, Smiley, smiley sunglasses, smiley tshirt, space ibiza, spain Leave a comment
After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.
Ph. Credits. La Skimal Photography
Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!
Posted: 09/30/2013 Filed under: happiness, happy face, Ibiza, italia independent, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, sunglasses, trade show | Tags: accessories, Fashion, italia independent, parigi, Paris, silmo, Smiley, smiley and italia independent, smiley tee, smiley tshirt, smiley website, sunglasses Leave a comment
Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season. Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?
Keep smiling!!!
Milan Fashion Week: Happiness Gym gets Smiley
Posted: 09/26/2013 Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear Leave a commentSMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.
The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.
Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.
The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.
Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com
MFW has been for SMILEY another occasion to party… we love it!
London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection
Posted: 09/20/2013 Filed under: Anya Hindmarch, apparel, emoticon, emoticons, Fashion, happiness, happy face, happy shopper, have a nice day, have nice day, london fashion week, News, Retail, shopping bag, smile, smiley, smiley bag, smiley face, smiley shopping bag, smileys, smilies, women's wear | Tags: Apparel, Clothing, emoticon, emoticons, Fashion, happy face, happy shopper, have a nice day, London, london fashion week, Smile, smiles, Smiley, smiley bag, smiley emoticons, smiley face, smileys, smilies Leave a commentAs part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.
Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”
Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.
Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.
For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/
Milan Fashion Week: SMILEY & Happiness walk together
Posted: 09/12/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies Leave a commentThe Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.
After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.
Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.
SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.
Bring your smile and enjoy the party!
SMILEY & Etam Autumn Winter 14 Collection
Posted: 08/21/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, lingerie, News, nightwear, Retail, smile, smiley, smiley face, smileys, Things that make us Smile, women's wear | Tags: emoticon, emoticons, Etam, happy face, Lingerie, nightwear, Smile, Smiley, smiley face, smileys, smilies, yellow face Leave a commentSmiley and Etam together… again…
After the great success of the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…
Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!
Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!
Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!
Posted: 07/24/2013 Filed under: apparel, cbme, emoticon, emoticons, Fashion, happiness, happy face, kidswear, News, Retail, shanghai, smile, smiley, smiley face, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: asia, cbme tradeshow, Fashion, kids, kidswear, Shanghai, Smiley Company, smiley kidswear, smiley licensing, smiley tee, smiley watsons, SmileyWorld 1 Comment
Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!
Posted: 07/22/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, london, man t-shirt, menswear, Music, News, novomania, Retail, shanghai, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: Apparel, clothes, Clothing, fashion tradeshow, Happiness, London, Music, novomania, positivity, Shanghai, Smiley, Smiley Company, smiley fashion, smiley london, Smiley T-shirt, womanswear, womenswear Leave a commentHi Happy People!
This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!
As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection, play music and spread our friendly philosophy.
Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel… it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.
Stay tuned on www.smiley.com !
Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.
Posted: 06/25/2013 Filed under: apparel, emoticon, emoticons, happiness, man t-shirt, menswear, Music, News, pitti, pitti uomo, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: elisabetta canalis, Fashion, Happiness, Happiness italy, Krav Maga, moda, pitti fair, pitti uomo, smile tshirt, Smiley, smiley fashion, smiley tee, smiley tshirt Leave a comment
Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy.
The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.
Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!
Enjoy the pics 🙂
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