SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin
Posted: 07/09/2014 Filed under: apparel, berlin, emoticons, Fashion, smiley, Uncategorized | Tags: Apparel, Bread Butter Berlin, emoticons, Fashion, Smiley Leave a commentNu Icons embraces Smiley’s past and mashes it up with our digital future.
This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.
This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers
For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.
The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.
SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN
Posted: 07/08/2014 Filed under: accessories, apparel, berlin, emoticon, Fashion, germany, smiley, Uncategorized | Tags: accessories, Apparel, Berlin, Bread & Butter, emoticons, Fashion, Smiley Leave a commentSmiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.
For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.
Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.
These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.
Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.
Smiley celebrates the launch of new fashion range in Taiwan
Posted: 07/07/2014 Filed under: accessories, apparel, smiley, Taiwan | Tags: Apparel, CACO, Fashion, Smiley Leave a commentAs the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.
Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.
On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.
This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.
The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.
The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.
For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.
Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.
Smiley winning at retail!
Posted: 07/03/2014 Filed under: apparel, Fashion, katy perry, licensing, lingerie, moschino jeremy scott, nightwear, undiz | Tags: Clothing, Fashion, France, Smiley, Undiz Leave a commentHappiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.
Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.
It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.
For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!
The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.
Smiley gets ready for Wimbledon!
Posted: 06/23/2014 Filed under: apparel, happiness, happy face, men t-shirt, men t-shirts, menswear, smiley face, smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Fashion, Smiley T-shirt, tennis, wimbledon Leave a commentEverybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Happiness takes over the Smiley store!
Posted: 06/19/2014 Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion Leave a commentSmiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Smiley takes centre stage at London Collections: Men
Posted: 06/17/2014 Filed under: apparel, emoticons, Fashion, happy face, london, london fashion week, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, moschino jeremy scott, Uncategorized | Tags: london collections, moschino italy, moschino jeremy scott, moschino ss15 mens, smiley face collection Leave a commentSmiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.
The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.
Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.
Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.
Smiley rocks the Space Ibiza opening parties on May 24th-25th
Posted: 05/27/2014 Filed under: accessories, apparel, Fashion, Ibiza, ibiza party, Uncategorized | Tags: clubbing in ibiza, david moreno, Smiley, space ibiza opening parties, summer 2014 Leave a commentSmiley Celebrated its ongoing partnership with Super Club ’SPACE’ alongside thousands of clubbers and some of the best house DJ’s in the world. The home of dance music and fashion has always been the Balearic Islands and Smiley has been the brand of choice for the islands party people since 1988. Smiley raved all day and night with the likes of David Moreno, House South Brothers, Mike Candy and the Zombie Kid on the weekend. Ibiza is set for another seminal season of live performances and DJ sets from the biggest names in the world and the Smiley team intends to not miss a minute of it. 
Smiley cements its Blogger audience by launching an Affiliate programme!
Posted: 05/23/2014 Filed under: accessories, apparel, emoticon, smiley, smiley affiliate program, Uncategorized | Tags: affiliation, fashion bloggers, smiley affiliate programme, smiley brand Leave a commentThe House of Smiley invites all fashion, homeware and kidswear bloggers to join its new affiliate program.
After the great success of our recent Blogger Boxpark event to launch the Smiley London SS14 collection, Smiley has launched an incredible affiliate marketing programme that will cement the existing relation between the bloggers and the happy-lifestyle brand.
Events, product reviews, sweepstakes and much more are being organized to allow all our participating bloggers the chance to share and actively promote Smiley collection launches and digital campaigns.
So if you’re a blogger find out more about the Smiley Affiliate Programme by emailing: social@smiley.com
SEEN IN SMILEY THIS WEEK
Posted: 05/22/2014 Filed under: accessories, amir amor, apparel, clubbing, joe ledley, man t-shirt, men sweatshirt, menswear, rudimental, smiley, Uncategorized | Tags: amir amor, joe ledley, rudimental, smiley face t-shirt Leave a commentIt’s official “Smiley is topping the charts and the Premier League with celebrities this week.”
Despite having an unbelievably successful 12 months that included his band RUDIMENTAL topping the UK charts and even winning a Brit Award for “Best Single of the Year”, that didn’t stop Amir Amor from pulling a sad face for the Smiley cam. We hope that his Pony X Smiley sweatshirt and Smiley sunglasses cheered him up a little!
WALES International Joe Ledley on the other hand looked extremely Smiley in his mesh tee shirt. It’s difficult to expect anything other than happiness after the goalscoring midfielder played a huge part in CRYSTAL PALACE’S spectacular end to the Premier League season. Palace hauled themselves from the foot of the EPL to mid table safety with wins against Chelsea and an amazing comeback against Liverpool.
Keep your eyes peeled for a host of other celebrities wearing Smiley in the coming months.
Smiley Company “Beloved Leader” Nicolas Loufrani launching new SmileyWorld Fashion Collection @ Chic Beijing!
Posted: 03/27/2014 Filed under: accessories, apparel, happy face, menswear, nicolas loufrani, Uncategorized, women's wear | Tags: chic beijing, chic beijing tradeshow, licensing, Smiley Company, SmileyWorld, yihua Leave a commentBeloved leader Nicolas Loufrani successfully launching the new SmileyWorld collection at Chic trade show in Beijing with licensee Shanghai Yihua.
Over 30 Chinese media have attended the event.
This winter SmileyWorld will open 50 adult stores and 50 kids stores in China.
Smiley London launches SS14 collection!
Posted: 03/07/2014 Filed under: accessories, apparel, clubbing, emoticon, Fashion, happiness, happy face, have a nice day, london, man t-shirt, men cap, men caps, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, ss14, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: english fashion bloggers, events in london, fashion bloggers, London, shopping, Shoreditch, Smiley, smiley face, smiley icon, smiley london, Smiley T-shirt, ukfashion bloggers Leave a commentSmiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.
Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.
With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.
Smiley and Etam welcome Spring Summer the sparkling way!
Posted: 03/05/2014 Filed under: accessories, apparel, emoticon, emoticons, etam, Fashion, franklin loufrani, happiness, happy collection, happy face, lingerie, london, nicolas loufrani, nightwear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, ss14, t-shirt, Uncategorized | Tags: apparel clothing, Etam, etam lingerie, etam underwear, Fashion, lougewear, nightwear, Sleepwear, Smiley, smiley and etam collection, smiley emoticon, smiley face, smiley icon, Smiley T-shirt, ss14 trends Leave a commentSpring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.
Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.
Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.
The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.
Smiley “Happy Sports” launches in China at ISPO Beijing!
Posted: 02/25/2014 Filed under: accessories, apparel, clubbing, emoticon, emoticons, man t-shirt, men cap, men caps, men pullover, men pullovers, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, smile, smiley, smiley bag, smiley company ceo, smiley face, smiley t-shirt, smiley world, smileys, SmileyWorld, trade show, Uncategorized, woman t-shirt, women's wear | Tags: Apparel, Clothing, Fashion, icon smiley, ispo beijing, lifestyle, smiley emoticon, smiley happy sports, smiley icons, Smiley T-shirt, sport Leave a commentWith the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.
As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.
Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.
Keep your eyes peeled for the products launch to market in August 2014.
Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week
Posted: 02/18/2014 Filed under: accessories, apparel, carlos diez, clubbing, emoticon, emoticons, Fashion, franklin loufrani, happiness, happy collection, happy face, have a nice day, have nice day, Ibiza, madrid, madrid fashion week, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, News, nicolas loufrani, Retail, smile, smiley, smiley company ceo, smiley face, smiley london, smiley t-shirt, space ibiza tee, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: carlos diez, emoticono smiley, madrid, madrid fashion week, mbfwm, mercedes benz fashion week, Smiley, smiley company y carlos diez, smiley emoticon, smiley face, smiley icon Leave a comment
Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.
The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.
The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.
Carlos is a big fan of Smiley, and says of his second collaboration with the brand, ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”
The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.
Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!
Posted: 02/14/2014 Filed under: accessories, apparel, emoticon, emoticons, Fashion, happy collection, happy face, london, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, Music, News, nightwear, Retail, shopping bag, smile, smiley face, smiley london, smiley world, smileys, SmileyWorld, smilies, sunglasses, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: beibei wu, chinese new year, happy face, kinjue li, kunjue li, London, nee hao magazine, Smiley, smiley and nee hao, smiley emoticon, smiley icon, smiley london, Smiley T-shirt, smilie, t-shirt smiley icon Leave a commentSmiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!
Chinese New Year’s Eve is becoming more and more popular in London.
Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).
This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.
More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: accessories, apparel, el corte ingles, emoticon, emoticons, Fashion, galeries lafayettes, happiness, happy collection, happy face, happy shopper, have a nice day, london, madrid, News, Retail, smile, smiley, smiley and clima, smiley face, smiley umbrella, smiley world, smileys, SmileyWorld, smilies, Uncategorized | Tags: cool stuff, emoji, emoticon, Happiness, happy face, international umbrella day, rainy day, Smiley, Smiley T-shirt, smiley umbrella, umbrella Leave a comment
What better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
Smiley CEO Nicolas Loufrani Interview
Posted: 02/05/2014 Filed under: apparel, Fashion, food, franklin loufrani, happiness, happy collection, happy face, happy shopper, have a nice day, have nice day, kidswear, lingerie, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smiley company ceo, smiley face, smiley london, smiley shopping bag, smiley t-shirt, Splash Stores, trade show, Uncategorized | Tags: big wheel mumbay, business, cnbc, cnbc india, Fashion, franklin loufrani, Nicolas Loufrani, Smiley, Smiley Company, smiley fashion, smiley happy sports, smiley history, smiley in india, smiley news, smiley origin, Smiley T-shirt, SmileyWorld, trade, trade show india Leave a comment
Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.
SmileyWorld and Splash retail success in the Middle East!
Posted: 02/03/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face Leave a commentSmileyWorld is now the best selling brand at Splash stores across the Middle East.
The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.
To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
Vivienne Westwood supports anti-ecocide campaign with a Smile!
Posted: 01/16/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, man t-shirt, smile, smiley, smiley face, smiley t-shirt, smileys, SmileyWorld, smilies, t-shirt, Things that make us Smile, Uncategorized, woman t-shirt, women's wear | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide Leave a comment
H&M and SMILEY menswear capsule AW13
Posted: 11/18/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts Leave a comment| The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!
After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm! A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!  H&M and smiley menswear
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SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
H&M and SMILEY AW13 Capsule Collection
Posted: 10/10/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear Leave a commentA touch of yellow for H&M giant of fashion high street this winter…
The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…
From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…
Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…
Visit all H&M stores and find out this smiling range!
Smiley says “goodbye summer” @ Space Ibiza!
Posted: 10/09/2013 Filed under: apparel, clubbing, emoticon, emoticons, happiness, happy face, have a nice day, Ibiza, ibiza party, italia independent, london, man t-shirt, menswear, News, smile, smiley, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, sunglasses, t-shirt | Tags: carl cox, djs, djset, eivissa, espana, Fashion, Happiness, House Music, ibiza, luciano dj, Music, Nicolas Loufrani, Old School, paco osuna, pepe rossello, ritchie hawtin, Smiley, smiley sunglasses, smiley tshirt, space ibiza, spain Leave a comment
After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.
Ph. Credits. La Skimal Photography
Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!
Posted: 09/26/2013 Filed under: apparel, clubbing, emoticon, emoticons, Fashion, happy face, Ibiza, ibiza party, Music, smiley, smiley face, smileys, smilies | Tags: dj awards, francesco rossi, francesco rossi paper plane, ibiza 2013, ibiza spain, pacha ibiza, paper plane dj awards, Smile, Smiley, smiley cap, Smiley T-shirt Leave a commentCongratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!
The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.
Keep smiling!!!
Milan Fashion Week: Happiness Gym gets Smiley
Posted: 09/26/2013 Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear Leave a commentSMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.
The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.
Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.
The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.
Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com
MFW has been for SMILEY another occasion to party… we love it!
London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection
Posted: 09/20/2013 Filed under: Anya Hindmarch, apparel, emoticon, emoticons, Fashion, happiness, happy face, happy shopper, have a nice day, have nice day, london fashion week, News, Retail, shopping bag, smile, smiley, smiley bag, smiley face, smiley shopping bag, smileys, smilies, women's wear | Tags: Apparel, Clothing, emoticon, emoticons, Fashion, happy face, happy shopper, have a nice day, London, london fashion week, Smile, smiles, Smiley, smiley bag, smiley emoticons, smiley face, smileys, smilies Leave a commentAs part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.
Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”
Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.
Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.
For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/
London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection
Posted: 09/19/2013 Filed under: apparel, emoticon, emoticons, Fashion, fyodor golan, happy face, london fashion week, smile, smiley, smiley face, smileys, smilies, women's wear | Tags: emoticon, emoticons, fyodor golan, happy face, london fashion week, Smile, smiles, Smiley, smileys, smiling face, womenswear, yellow face Leave a commentElectric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.
Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….
Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…
Once again Fyodor Golan and Smiley triumph at London Fashion week…..
Watch this space:
Milan Fashion Week: SMILEY & Happiness walk together
Posted: 09/12/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies Leave a commentThe Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.
After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.
Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.
SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.
Bring your smile and enjoy the party!
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