Smiley ushers in the festival season in the Netherlands.
Posted: 06/26/2014 Filed under: Fashion, man t-shirt, Music, netherlands, News, retropop festival, smiley, Uncategorized | Tags: music festivals, netherlands, retropop festival, Smiley, summer 2014 Leave a commentSmiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.
This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.
All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.
Smiley and DJ Park mix it up at Boxpark :)
Posted: 06/20/2014 Filed under: accessories, clubbing, dj park, happy face, london, man t-shirt, men cap, men caps, men t-shirt, Music, smiley, Uncategorized | Tags: boxpark shoreditch, dj park, House Music, London, smiley london Leave a commentOn Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.
Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.
DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.
With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!
Look out for more DJ Park events coming soon…
Smiley CEO Nicolas Loufrani Interview
Posted: 02/05/2014 Filed under: apparel, Fashion, food, franklin loufrani, happiness, happy collection, happy face, happy shopper, have a nice day, have nice day, kidswear, lingerie, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smiley company ceo, smiley face, smiley london, smiley shopping bag, smiley t-shirt, Splash Stores, trade show, Uncategorized | Tags: big wheel mumbay, business, cnbc, cnbc india, Fashion, franklin loufrani, Nicolas Loufrani, Smiley, Smiley Company, smiley fashion, smiley happy sports, smiley history, smiley in india, smiley news, smiley origin, Smiley T-shirt, SmileyWorld, trade, trade show india Leave a comment
Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!
Posted: 09/30/2013 Filed under: happiness, happy face, Ibiza, italia independent, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, sunglasses, trade show | Tags: accessories, Fashion, italia independent, parigi, Paris, silmo, Smiley, smiley and italia independent, smiley tee, smiley tshirt, smiley website, sunglasses Leave a commentSmiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season. Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?
Keep smiling!!!
Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!
Posted: 09/26/2013 Filed under: apparel, clubbing, emoticon, emoticons, Fashion, happy face, Ibiza, ibiza party, Music, smiley, smiley face, smileys, smilies | Tags: dj awards, francesco rossi, francesco rossi paper plane, ibiza 2013, ibiza spain, pacha ibiza, paper plane dj awards, Smile, Smiley, smiley cap, Smiley T-shirt Leave a commentCongratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!
The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.
Keep smiling!!!
Milan Fashion Week: Happiness Gym gets Smiley
Posted: 09/26/2013 Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear Leave a commentSMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.
The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.
Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.
The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.
Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com
MFW has been for SMILEY another occasion to party… we love it!
Milan Fashion Week: SMILEY & Happiness walk together
Posted: 09/12/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies Leave a commentThe Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.
After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.
Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.
SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.
Bring your smile and enjoy the party!
SMILEY at Magic Trade Show – US
Posted: 09/02/2013 Filed under: apparel, emoticon, emoticons, Fashion, happy face, magic, Music, News, project magic, smile, smiley, smiley face, smilies, trade show, trade show usa | Tags: emoticon, emoticons, fashion trade show, happy face, magic, magic trade show, project magic trade show, Smile, smiley face, smileys, smilies, trade show, trade show usa Leave a commentAfter a string of successful fashion lifestyle focussed trade shows in the Far East; including Chic and Novomania; The Smiley Company moved it’s colourful and edgy brands further afield to the United States for the dominant fashion fair, Magic this August 19th-21st 2013.
Already a regular at landmark shows Bread & Butter Berlin, Who’s Next Paris and the licensing shows in London and Vegas; this is the first entry to Magic for the global brand of positivity and happiness.
Believed to be an organic transition, given the increased growth of brand sales and the fascination of the Smiley face trend for 2013/14, the timing has come perfectly for the company to re-focus its business in the United States.
Unlike shows in the past, this year saw Smiley take two stands to target specific demographics. Its youthful and expressive SmileyWorld Kids collection travelled to WWD Magic at the Las Vegas Convention Centre, while its edgy throwback to house music and 90’s lifestyle revival, Smiley London, travelled to the more adult orientated Project Magic at the Mandalay Bay Convention Centre.
Both locations have seen fantastic results introducing both US retailers and trade to the dynamic universes of their respective brands; showcasing full apparel collections and accessories including skateboards, headphones, sunglasses, mobile accessories and exclusive collaboration products such as the PONY X SMILEY limited edition sneakers.
Have a Smiley Day 🙂
Smiley and Space Ibiza: a match made in clubbing heaven
Posted: 08/23/2013 Filed under: apparel, clubbing, emoticon, emoticons, Ibiza, ibiza party, man t-shirt, menswear, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, t-shirt, woman t-shirt, women's wear | Tags: Apparel, Clothing, cool tshirts, eivissa, Fashion, happy face, ibiza party, man t-shirt, menswear, smilet tshirt, Smiley, smiley face, Smiley T-shirt, smiley tee, space ibiza, space ibiza tee, space t shirt, t-shirt, woman t-shirt, womanswear Leave a commentSpace Ibiza, the world famous clubbing temple of old skool, electro and house music, Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!
Finally a collaboration between two clubbing icons Smiley and Space Ibiza.
Yes, we are talking about the super cool t-shirt collection SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.
The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.
For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!
Keep smiling.
Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!
Posted: 07/22/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, london, man t-shirt, menswear, Music, News, novomania, Retail, shanghai, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: Apparel, clothes, Clothing, fashion tradeshow, Happiness, London, Music, novomania, positivity, Shanghai, Smiley, Smiley Company, smiley fashion, smiley london, Smiley T-shirt, womanswear, womenswear Leave a commentHi Happy People!
This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!
As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection, play music and spread our friendly philosophy.
Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel… it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.
Stay tuned on www.smiley.com !
Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.
Posted: 06/25/2013 Filed under: apparel, emoticon, emoticons, happiness, man t-shirt, menswear, Music, News, pitti, pitti uomo, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: elisabetta canalis, Fashion, Happiness, Happiness italy, Krav Maga, moda, pitti fair, pitti uomo, smile tshirt, Smiley, smiley fashion, smiley tee, smiley tshirt Leave a commentSmiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy.
The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.
Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!
Enjoy the pics 🙂
Smiley London: Bringing people together through a dance connection
Posted: 05/29/2013 Filed under: Fashion, Music, News, Uncategorized | Tags: boxpark shoreditch, Club, dj, djset, East London, english fashion, Fashion, felix da housecat, groove armada, House Music, hugo silva, ibiza, ibiza opening parties, moda, Music, old skool music, smiley london tees, smiley london tshirts, valentin huedo Leave a commentSmiley London fashion goes back to its iconic music roots.
Smiley, the yellow happy face, has come to symbolise a love of music and partying together, since 1970. That yellow face, for millions, has represented far more than a logo: Smiley has been, and is now, a real life philosophy. The engagement between Smiley and Music has been regenerated again on one of the most important house music stages in the world: the Space Club in Ibiza.
Every year during the last week of May on the coolest Balearic island, partiers coming from all around the world to gather at Space to celebrate the music with all the worlds top DJs, such as 2manyDJ’s, Felix Da Housecat, Groove Armada, Carl Cox, Roger Sanchez.
As you can see from our pics 🙂 this year the common fashion trend to represent oldskool house, electro and techno music has been Smiley London and the Smiley logo.
Show your love for music and this iconic symbol of happiness and come say hello at our Smiley London Facebook page, or our boutique in London at Boxpark Shoreditch!
Smiley London goes Rock with Luke Hemmings and 5SOS, One direction support act!
Posted: 05/23/2013 Filed under: Fashion, Music, News, Retail | Tags: 5 seconds of summer, 5sos, australian singer, australian singers, one direction, sidney, smile tshirt, smiley london, Smiley tee shirt 2 CommentsSmiley London collection strengthens its East London music message with more support from leading musicians! This time is the singer and guitarist of 5sos, Luke Hemmings that brings its vibe and talent through the iconic Yellow Smiley Face during the opening of the One direction Concert in Uk.
Formed in Sydney in 2011, the band consists of Luke Hemmings (vocals, guitar), Michael Clifford (guitar, vocals), Calum Hood (bass guitar, vocals)and Ashton Irwin (drums, vocals), these young music ambassadors have become recognized through Youtube channel posting videos of themselves performing covers of popular songs.
Keep Smilin’
Smiley London Collection is available @ Joey Essex Fusey Shop!
Posted: 04/25/2013 Filed under: Fashion, Music, News, Retail, Uncategorized | Tags: Boxpark, brentwood, essex, Fashion, Fusey Shop, Oldskool, pop, Shoreditch, smiley london Leave a commentSmiley London Collection is now available also at Fusey Shop.
Don’t Forget that we are spreading our Positive philosophy also from our Smiley London Boutique at Boxpark Shoreditch 🙂
Add these two addresses to your “place-to-be” List … They will be useful to boost your look with Oldskool Vibe!
SS13 Fashion Forward Trend: Smiley Yellow vibe!
Posted: 04/04/2013 Filed under: Fashion, Music, News, Retail, Uncategorized | Tags: Boxpark, East London, Elle, emoticon, Fashion, fluo, happy face, moda, Oldskool, Pantone, Smiley, Yellow Leave a commentFashion goes down memory lane with a blaze of bright colours, geometrical shapes and oldskool music evocation. King of this season is the iconic yellow Smiley… With the its pure symmetrical and attractive shape and the its iconic bright yellow, this combo is born from the Smiley philosophy since 1972 and features as the main character of the underground music scene in London.
This totally-in-trend DNA has been merged again with fashion with the smiley London collection: electric fluo pieces versus bold and explosive colour ranges and design possibilities. Feel the Vibes, Spread The Love.
Enjoy the pics. 🙂
Smiley Company @ Chic Beijing 2013
Posted: 04/02/2013 Filed under: Fashion, Music, News, Retail, trade show, Uncategorized | Tags: business, cashmere, chic beijing, china, CHJ, design, Fashion, franklin loufrani, games, homewear, impact, jewels, kids, kidswear, licence, licensing, London, menswear, Nicolas Loufrani, pearlsource, play, PONY, Rising sun, Smiley Company, topshop, womenswear Leave a commentSmiley is in China creating a fashion storm! CEO, Nicolas Loufrani is introducing Smiley with one of the most creative and colourful stand at CHIC Beijing Fair to the Chinese market. With new partnership set up in kidswear fashion with Impact, cashmere sector with Pearl Source and Jewelry with CHJ, the chinese country welcomes the Smiley and SmileyWorld brands to bring a refreshing and positive vibe.
Look at the pics 🙂
Trends: Smiley Club Culture Apparel Revival
Posted: 02/28/2013 Filed under: Fashion, Music, News, Retail, Uncategorized | Tags: clubber, deep house, djs, emoji, emoticon, happy face, London, oldskool music, party, party clothing, Shoreditch, smiley london, Smiley T-shirt, tshert Leave a commentA small taster of what’s happening here in London. Just a hint: watch out for a Smiley London club culture apparel revival.
Stay tuned.
Keep Smilin’
Smiley GIveAway Competition On Twitter!
Posted: 02/13/2013 Filed under: Fashion, Music, News, Things that make us Smile, Uncategorized | Tags: Bag, CatcHappiness, Fashion, free, Gift, giveaway, happy face, London, Lonodn, moda, Music, Shoreditch, Smiley, topshop, twitter Leave a commentNew Smiley_news Twitter Competition: Tweet & Win a SMILEY GOODIE BAG!!!
Every week we’ll raffle the best happy news a send the winner a Smiley Bag full of Smiley Goodies 🙂
Rules:
1)Follow Smiley_news on Twitter:https://twitter.com/Smiley_News
2)Tweet us all your good news
3)Add to your tweet #CatcHappiness tag
4)Share the ‘Tweet and win’ image on your Fb Wall
5)Keep your Finger Crossed 🙂
The Winner will be chosen on Wednesday 20th of February at 11am London Time!
What are you waiting For!?
#CatcHappiness
Smiley Brand Trend: when Fashion goes FairTrade.
Posted: 01/16/2013 Filed under: Fashion, Music, News, Retail, Uncategorized | Tags: accessories, Boxpark, brand, Brand Licensing, FairTrade, Fashion, inspirational, London, Music, Shoreditch Shop, Smiley, stationary Leave a commentSmiley Fair Trade is a first; a full range of fair-trade products with a unique design twist supporting local third world communities of producers.
Sold in European retail store Altermundi as well as hundreds of other stores across Europe, Groupe SOS set up their fair-trade facility 7 years ago in order to work with small groups of artists and craftsmen in third world countries.The project encourages and promotes fair-trade practices at the same times as creating stylish, modern and desirable products that are not usually associated to fair-trade product ranges. Each Smiley Fair-trade product has its own unique story and cause which it supports.
All products are made according to fair-trade standards that help to improve marginalized producers living conditions in developing countries.
Smiley FairTrade product can be purchased online here. or in Smiley Boutique in Shoreditch, London
Keep Smilin’ 🙂
The place to go: Smiley Shop in Shoreditch, London.
Posted: 12/14/2012 Filed under: Fashion, Music, News, Retail, Uncategorized | Tags: Fashion, Happiness, Hipster, House Music, London, London Trendiest places, luxury, moda, Music, party, shopping, Shoreditch, Smiley Leave a commentSmiley decided to open its shop last year in the hipster heart of London’s trendiest district; Shoreditch.
The Shop is inspired by musical lifestyle; with cool features like smoke machines, strobe lighting and speaker cupboards.
http://www.smileycompany.com/! Check the pics!
Backstage: MOBO Awards
Posted: 10/27/2011 Filed under: Fashion, Music, News | Tags: Boys II Men, Fazer, Jessie J, Miss Dynamite, Mobo Awards 2011, Smiley Leave a commentSome snapshots from backstage at the MOBO’s, r’n’b superstars from Miss Dynamite to Boys II Men and Jessie J were eagerly getting into the Smiley spirit.