Smiley Summer sale – now on!

Posted: 07/17/2014 | Author: smileyworldblog | Filed under: boxpark shoredicth london, Fashion, london, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smiley, smiley london, t-shirt, woman t-shirt, women's wear | Leave a comment

Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!

Make your wardrobe happy with Smiley…

Smiley gets ready for Wimbledon!

Posted: 06/23/2014 | Author: smileyworldblog | Filed under: apparel, happiness, happy face, men t-shirt, men t-shirts, menswear, smiley face, smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Fashion, Smiley T-shirt, tennis, wimbledon | Leave a comment

Everybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.

These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.

Smiley and DJ Park mix it up at Boxpark :)

Posted: 06/20/2014 | Author: smileyworldblog | Filed under: accessories, clubbing, dj park, happy face, london, man t-shirt, men cap, men caps, men t-shirt, Music, smiley, Uncategorized | Tags: boxpark shoreditch, dj park, House Music, London, smiley london | Leave a comment

On Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.

Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.

DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.

With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!

Look out for more DJ Park events coming soon…

Happiness takes over the Smiley store!

Posted: 06/19/2014 | Author: smileyworldblog | Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion | Leave a comment

Smiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17^th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.

Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.

Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.

The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!

Smiley takes centre stage at London Collections: Men

Posted: 06/17/2014 | Author: smileyworldblog | Filed under: apparel, emoticons, Fashion, happy face, london, london fashion week, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, moschino jeremy scott, Uncategorized | Tags: london collections, moschino italy, moschino jeremy scott, moschino ss15 mens, smiley face collection | Leave a comment

Smiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.

The Italian label made its London menswear debut on Monday 16^th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.

Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.

Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.

Celebrate a Summer of Football with Smiley!

Posted: 06/02/2014 | Author: smileyworldblog | Filed under: emoticons, man t-shirt, men cap, men caps, men t-shirt, men t-shirts, menswear, smiley london, smiley world, SmileyWorld, Uncategorized | Tags: brazil, brazilian football, men t-shirt, nutella, Smiley, smiley face, women t-shirt | Leave a comment

With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.

To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…

WIN!

SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.

To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.

DOWNLOAD!

Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.

SHOP!

Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.

Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)

However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂

Smiley London launches SS14 collection!

Posted: 03/07/2014 | Author: smileyworldblog | Filed under: accessories, apparel, clubbing, emoticon, Fashion, happiness, happy face, have a nice day, london, man t-shirt, men cap, men caps, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, ss14, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: english fashion bloggers, events in london, fashion bloggers, London, shopping, Shoreditch, Smiley, smiley face, smiley icon, smiley london, Smiley T-shirt, ukfashion bloggers | Leave a comment

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

Smiley “Happy Sports” launches in China at ISPO Beijing!

Posted: 02/25/2014 | Author: smileyworldblog | Filed under: accessories, apparel, clubbing, emoticon, emoticons, man t-shirt, men cap, men caps, men pullover, men pullovers, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, smile, smiley, smiley bag, smiley company ceo, smiley face, smiley t-shirt, smiley world, smileys, SmileyWorld, trade show, Uncategorized, woman t-shirt, women's wear | Tags: Apparel, Clothing, Fashion, icon smiley, ispo beijing, lifestyle, smiley emoticon, smiley happy sports, smiley icons, Smiley T-shirt, sport | Leave a comment

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week

Posted: 02/18/2014 | Author: smileyworldblog | Filed under: accessories, apparel, carlos diez, clubbing, emoticon, emoticons, Fashion, franklin loufrani, happiness, happy collection, happy face, have a nice day, have nice day, Ibiza, madrid, madrid fashion week, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, News, nicolas loufrani, Retail, smile, smiley, smiley company ceo, smiley face, smiley london, smiley t-shirt, space ibiza tee, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: carlos diez, emoticono smiley, madrid, madrid fashion week, mbfwm, mercedes benz fashion week, Smiley, smiley company y carlos diez, smiley emoticon, smiley face, smiley icon | Leave a comment

Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.

The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.

The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.

Carlos is a big fan of Smiley, and says of his second collaboration with the brand, ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”

The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.

Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Posted: 02/14/2014 | Author: smileyworldblog | Filed under: accessories, apparel, emoticon, emoticons, Fashion, happy collection, happy face, london, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, Music, News, nightwear, Retail, shopping bag, smile, smiley face, smiley london, smiley world, smileys, SmileyWorld, smilies, sunglasses, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: beibei wu, chinese new year, happy face, kinjue li, kunjue li, London, nee hao magazine, Smiley, smiley and nee hao, smiley emoticon, smiley icon, smiley london, Smiley T-shirt, smilie, t-shirt smiley icon | Leave a comment

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley CEO Nicolas Loufrani Interview

Posted: 02/05/2014 | Author: smileyworldblog | Filed under: apparel, Fashion, food, franklin loufrani, happiness, happy collection, happy face, happy shopper, have a nice day, have nice day, kidswear, lingerie, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, Retail, shopping bag, smiley company ceo, smiley face, smiley london, smiley shopping bag, smiley t-shirt, Splash Stores, trade show, Uncategorized | Tags: big wheel mumbay, business, cnbc, cnbc india, Fashion, franklin loufrani, Nicolas Loufrani, Smiley, Smiley Company, smiley fashion, smiley happy sports, smiley history, smiley in india, smiley news, smiley origin, Smiley T-shirt, SmileyWorld, trade, trade show india | Leave a comment

Smiley CEO Nicolas Loufrani was interviewed on a recent trip to India by CNBC. Here Nicolas gives a unique insight into the history of the brand and also House of Smiley’s current developments.

SmileyWorld and Splash retail success in the Middle East!

Posted: 02/03/2014 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face | Leave a comment

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

H&M and SMILEY menswear capsule AW13

Posted: 11/18/2013 | Author: smileyworldblog | Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts | Leave a comment

The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!

After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm!

A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!