Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!


Smiley says “goodbye summer” @ Space Ibiza!

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After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

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Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!


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Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season.  Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and  “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version  in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?

Keep smiling!!!

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