Smiley London launches SS14 collection!

Smiley launched its Smiley London Spring Summer 2014 collection on Thursday 6th March with an exclusive bloggers event at the brands flagship Boxpark store in Shoreditch. This hipsters showcase was attended by some of London’s most Influential fashion, lifestyle & music bloggers who were treated to an evening of Balearic beats, ice cold beers, goodie bags and some of the seasons hottest trends showcased in the new range that features; aertex, camouflage, tie dye, animal and Hawaiian prints on a summery colour palette of neon reds, ocean blue and aqua greens.

Both the launch event and the new SS14 collection takes influence from over two decades of block rocking beats, unforgettable raves and the unique fashions that keep London and Smiley at the forefront of global street culture.

With the weather warming up in London this weekend, we can’t wait to get out and rock the new collection.

Image


Smiley and Etam welcome Spring Summer the sparkling way!

Spring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.

Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.

Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.

The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.

Image


SmileyWorld & Les Livres Du Dragon D’Or retail success!

SmileyWorld is delighted to share news of another huge retail success. 
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.

This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.

 Image


Smiley “Happy Sports” launches in China at ISPO Beijing!

With the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.

As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.

Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.

Keep your eyes peeled for the products launch to market in August 2014.

Image


Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!

Smiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!

Chinese New Year’s Eve is becoming more and more popular in London.

Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).

This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.

More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu  have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.

Smiley & NeeHao Magazine rock Chinese New Year Party!


Celebrate National Umbrella Day the Smiley way!

Image

What better way to brighten up your rainy day than with a Smiley umbrella?

Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.

Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.

Join our 4.6M fans on Facebook!

Image


SmileyWorld and Splash retail success in the Middle East!

SmileyWorld is now the best selling brand at Splash stores across the Middle East.

The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.

To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.

 Image


Smiley Takes over Prime Time TV Audience!

Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com


Vivienne Westwood supports anti-ecocide campaign with a Smile!

Image


H&M and SMILEY menswear capsule AW13

The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!

After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm!

A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!

H&M and  smiley menswear

H&M and smiley menswear

 


SMILEY at Brand Licensing Europe 2013

This week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.

Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.

At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…

Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!

 

brand licensing europe

 


H&M and SMILEY AW13 Capsule Collection

A touch of yellow for H&M giant of fashion high street this winter…

The smiling brand SMILEY, the iconic yellow face,  make brighter the H&M shop floor…

From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…

Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…

Visit all H&M stores and find out this smiling range!

H&M_blog_post-01


Smiley says “goodbye summer” @ Space Ibiza!

Image

After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.

Ph. Credits. La Skimal Photography

blog_post


Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!


Image

Smiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season.  Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and  “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version  in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?

Keep smiling!!!

Image


Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!

Congratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!

The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.

Keep smiling!!!

Image


Milan Fashion Week: Happiness Gym gets Smiley

SMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.

The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.

Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style.  At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.

The capsule collection SMILEY & Happiness  is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.

Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com

MFW has been for SMILEY another occasion to party… we love it!

SMILEY & Happiness at MTF


London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection

As part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.

Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”

Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.

Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.

For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/

 

london fashion week


London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection

Electric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.

Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….

Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…

Once again Fyodor Golan and Smiley triumph at London Fashion week…..

Watch this space:


Milan Fashion Week: SMILEY & Happiness walk together

The Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.

After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.

Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.

SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.

Bring your smile and enjoy the party!

 

milan fashion week

 


Smiley and Space Ibiza: a match made in clubbing heaven

Image

Space Ibiza, the world famous clubbing temple of old skool, electro and house music,  Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!

Finally a collaboration between two clubbing icons Smiley and Space Ibiza.

Yes, we are talking about the super cool t-shirt collection  SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.

The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.

For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!

Keep smiling.

Image

Image


SMILEY & Etam Autumn Winter 14 Collection

Smiley and Etam together… again…

After the great success of  the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…

Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!

Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!

ETAM_AW14_BLOGPOST01-01


Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!

Image

Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.

CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.

Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.

The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.

Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.

Image


Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!

Hi Happy People!

This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania  in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!

As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection,  play music and spread our friendly philosophy.

Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel…  it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.

Stay tuned on www.smiley.com !

Image


Edgy street vibe inspiration for smiley oyster cardholder wallet!

Image

At smiley we are mad for oldskool house music… As the globally recognised symbol for the birth of this music revolution that has survived and evolved since the 1980’s; we’re keeping the beats alive..

With this quality range of house music fever themed products, we have turned to the quintessential Londoner accessory must have: the oyster travel card holder. The main style inspiration has been applied in techo colours: black, grey melange and yellow smiley to bring a bright boost to your daily city travels J

The smiley cardholder wallet will be available on line on the new smiley website www.smiley.com (be ready for the new version), at Smiley Boxpark, in the London, Shoreditch, on Cardelicious website and riverisland.com .

Smiley fever is everywhere. Get yours now!

Enjoy the pics!

Long life old skool!

Image


SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!

ImageIt’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!

SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J

Come as you are and dress yourself with a smiley icon!

You choose who you want to be and share it with the world.

Image


Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.

Image

Smiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy. 

The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.

Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!

Enjoy the pics 🙂

Image