Smiley to feature in Just Dance® 2015
Posted: 06/10/2014 Filed under: gamin, Just dance wii, Just Dance xbox, Retail, smile, smiley, smiley face, smileys, smilies, ubisoft, Uncategorized | Tags: just dance 2015 wii, just dance xbox, smiley face, smiley logo, ubisoft, xbox games Leave a commentSmiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise.
Happiness is a major global trend across all areas of fashion, technology and advertising at the moment, and this partnership brings all three together to elevate Smiley into the world of gaming.
Just Dance 2015 was revealed yesterday at the Electronic Entertainment Expo (E3) in Los Angeles, the world’s premiere trade show for computer and video games, during the Ubisoft press conference. A trailer including gameplay footage of the song ‘Happy’ by Pharrell Williams was revealed, which features Smiley in the guise of its iconic yellow smiley face.
Ubisoft’s creative team was inspired by the ‘Happy’ phenomenon while creating the Happy gameplay in Just Dance 2015, which is a tribute to this immensely popular song and movement. The choreography, design and colors of the ‘Happy’ gameplay immerse the players in a universe full of joy and happiness that will bring a big SMILE to every Just Dancer’s face while playing.
Just Dance 2015 will be released in EMEA on October 23rd (October 24th in the UK) and in mid-October in the US on all motion control gaming platforms.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: accessories, apparel, el corte ingles, emoticon, emoticons, Fashion, galeries lafayettes, happiness, happy collection, happy face, happy shopper, have a nice day, london, madrid, News, Retail, smile, smiley, smiley and clima, smiley face, smiley umbrella, smiley world, smileys, SmileyWorld, smilies, Uncategorized | Tags: cool stuff, emoji, emoticon, Happiness, happy face, international umbrella day, rainy day, Smiley, Smiley T-shirt, smiley umbrella, umbrella Leave a commentWhat better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
SmileyWorld and Splash retail success in the Middle East!
Posted: 02/03/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face Leave a commentSmileyWorld is now the best selling brand at Splash stores across the Middle East.
The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.
To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
H&M and SMILEY menswear capsule AW13
Posted: 11/18/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts Leave a commentThe high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!
After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm! A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!
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SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
H&M and SMILEY AW13 Capsule Collection
Posted: 10/10/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear Leave a commentA touch of yellow for H&M giant of fashion high street this winter…
The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…
From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…
Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…
Visit all H&M stores and find out this smiling range!
Smiley says “goodbye summer” @ Space Ibiza!
Posted: 10/09/2013 Filed under: apparel, clubbing, emoticon, emoticons, happiness, happy face, have a nice day, Ibiza, ibiza party, italia independent, london, man t-shirt, menswear, News, smile, smiley, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, sunglasses, t-shirt | Tags: carl cox, djs, djset, eivissa, espana, Fashion, Happiness, House Music, ibiza, luciano dj, Music, Nicolas Loufrani, Old School, paco osuna, pepe rossello, ritchie hawtin, Smiley, smiley sunglasses, smiley tshirt, space ibiza, spain Leave a commentAfter collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.
Ph. Credits. La Skimal Photography
Smiley & Italia Independent join forces @Silmo for the ultimate party-people Sunglasses collection!
Posted: 09/30/2013 Filed under: happiness, happy face, Ibiza, italia independent, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, sunglasses, trade show | Tags: accessories, Fashion, italia independent, parigi, Paris, silmo, Smiley, smiley and italia independent, smiley tee, smiley tshirt, smiley website, sunglasses Leave a commentSmiley and Italia Independent have been this weekend at Silmo in Paris premiering the coolest sunglasses collection for this Autumn Winter party season. Italian Independent is one of the newest sunglasses brands in Italy, unique in terms of style, material and the cool factor. All these elements have been brought together to create these Black and “yellow smiley” sunglasses, giving the lenses a super cool touch to both versions the black smoky option and the mirrored gold version in order to create a capsule collection in two styles available on the Smiley website, click here. Which one is your favourite?
Keep smiling!!!
Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!
Posted: 09/26/2013 Filed under: apparel, clubbing, emoticon, emoticons, Fashion, happy face, Ibiza, ibiza party, Music, smiley, smiley face, smileys, smilies | Tags: dj awards, francesco rossi, francesco rossi paper plane, ibiza 2013, ibiza spain, pacha ibiza, paper plane dj awards, Smile, Smiley, smiley cap, Smiley T-shirt Leave a commentCongratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!
The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.
Keep smiling!!!
Milan Fashion Week: Happiness Gym gets Smiley
Posted: 09/26/2013 Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear Leave a commentSMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.
The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.
Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.
The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.
Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com
MFW has been for SMILEY another occasion to party… we love it!
London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection
Posted: 09/20/2013 Filed under: Anya Hindmarch, apparel, emoticon, emoticons, Fashion, happiness, happy face, happy shopper, have a nice day, have nice day, london fashion week, News, Retail, shopping bag, smile, smiley, smiley bag, smiley face, smiley shopping bag, smileys, smilies, women's wear | Tags: Apparel, Clothing, emoticon, emoticons, Fashion, happy face, happy shopper, have a nice day, London, london fashion week, Smile, smiles, Smiley, smiley bag, smiley emoticons, smiley face, smileys, smilies Leave a commentAs part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.
Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”
Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.
Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.
For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/
London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection
Posted: 09/19/2013 Filed under: apparel, emoticon, emoticons, Fashion, fyodor golan, happy face, london fashion week, smile, smiley, smiley face, smileys, smilies, women's wear | Tags: emoticon, emoticons, fyodor golan, happy face, london fashion week, Smile, smiles, Smiley, smileys, smiling face, womenswear, yellow face Leave a commentElectric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.
Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….
Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…
Once again Fyodor Golan and Smiley triumph at London Fashion week…..
Watch this space:
Milan Fashion Week: SMILEY & Happiness walk together
Posted: 09/12/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies Leave a commentThe Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.
After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.
Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.
SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.
Bring your smile and enjoy the party!
Smiley and Space Ibiza: a match made in clubbing heaven
Posted: 08/23/2013 Filed under: apparel, clubbing, emoticon, emoticons, Ibiza, ibiza party, man t-shirt, menswear, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, t-shirt, woman t-shirt, women's wear | Tags: Apparel, Clothing, cool tshirts, eivissa, Fashion, happy face, ibiza party, man t-shirt, menswear, smilet tshirt, Smiley, smiley face, Smiley T-shirt, smiley tee, space ibiza, space ibiza tee, space t shirt, t-shirt, woman t-shirt, womanswear Leave a commentSpace Ibiza, the world famous clubbing temple of old skool, electro and house music, Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!
Finally a collaboration between two clubbing icons Smiley and Space Ibiza.
Yes, we are talking about the super cool t-shirt collection SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.
The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.
For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!
Keep smiling.
SMILEY & Etam Autumn Winter 14 Collection
Posted: 08/21/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, lingerie, News, nightwear, Retail, smile, smiley, smiley face, smileys, Things that make us Smile, women's wear | Tags: emoticon, emoticons, Etam, happy face, Lingerie, nightwear, Smile, Smiley, smiley face, smileys, smilies, yellow face Leave a commentSmiley and Etam together… again…
After the great success of the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…
Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!
Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!
Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!
Posted: 07/24/2013 Filed under: apparel, cbme, emoticon, emoticons, Fashion, happiness, happy face, kidswear, News, Retail, shanghai, smile, smiley, smiley face, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: asia, cbme tradeshow, Fashion, kids, kidswear, Shanghai, Smiley Company, smiley kidswear, smiley licensing, smiley tee, smiley watsons, SmileyWorld 1 CommentHere we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
Smiley Fashion in Shanghai at Novomania Tradeshow! Let’s Party!
Posted: 07/22/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, london, man t-shirt, menswear, Music, News, novomania, Retail, shanghai, smile, smiley, smiley face, smiley london, smiley t-shirt, smileys, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: Apparel, clothes, Clothing, fashion tradeshow, Happiness, London, Music, novomania, positivity, Shanghai, Smiley, Smiley Company, smiley fashion, smiley london, Smiley T-shirt, womanswear, womenswear Leave a commentHi Happy People!
This is Smiley Team from Shanghai! Last few days have run away as we were at Novomania in Shanghai to present Smiley Company at one of the most important tradeshows for the Asian market!
As you can see from the pics the happiness forces of Smiley were there to deliver our funny collection, play music and spread our friendly philosophy.
Smiley is alive to make people happy, to share good feelings and enjoy the positive side of life through music, colours and fashion. Smiley London collection is messenger of love through music: that’s why our fashion collection is more than classical apparel… it is a whole experience, passing from the smiley oldskool music compilation available on Itunes , until 1990 inspired apparel line of sporty and edgy tees, sweatpants and hoodies.
Stay tuned on www.smiley.com !
SmileyWorld kidswear landed at Pitti Bimbo 2013 full of colourful emoticons and expressions!
Posted: 07/04/2013 Filed under: emoticon, emoticons, Fashion, happy face, kidswear, News, pitti, pitti bimbo, Retail, smile, smiley, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: emoticons, Fashion, fashion trade show, Happiness, kidswear, kidswear fashion, pitti, Pitti Bimbo, pitti fair, Smile, SmileyWorld Leave a commentIt’s time to introduce the new SS14 Smileyworld collection to one of the most recognized kidswear fashion fairs in the world: Pitti Bimbo!
SmileyWorld kidswear rocked up to the show with a wave of cheeky and colourful icons. Tshirts, hoodies and sunny colours are the must-have pieces for the new summer season and they certainly weren’t missing from the collection! Are you a Happy, angry, playful or cheeky kid? Well. It’s just a matter of choice: the entire collection is totally inspired by the smileyworld icon dictionary J
Come as you are and dress yourself with a smiley icon!
You choose who you want to be and share it with the world.
Streetstyle fashion brand ‘Happiness’ gives Smiley the ‘Made in Italy’ treatment.
Posted: 06/25/2013 Filed under: apparel, emoticon, emoticons, happiness, man t-shirt, menswear, Music, News, pitti, pitti uomo, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: elisabetta canalis, Fashion, Happiness, Happiness italy, Krav Maga, moda, pitti fair, pitti uomo, smile tshirt, Smiley, smiley fashion, smiley tee, smiley tshirt Leave a commentSmiley is no stranger to fashion collaborations. A new edition to the edgy fashion partnerships of the year is with Italian uber-cool brand, ‘Happiness’ – a street style leader in Italy.
The premier launch for this collaboration was at Pitti Uomo in Florence, the leading fashion trade show which is been a launch pad for many successful brands in the past, and where the smiling yellow face got the chance to show for the first time his smiley t-shirts.
Happiness has prided itself on being innovative and original – much like our iconic Smiley. Their stand concept at Pitti was a perfect illustration of this; delivering crowds of onlookers for a real demonstration of Krav Maga, the Israel self-defence martial art with the Italian actress Elisabetta Canalis. Now that’s original!
Enjoy the pics 🙂