We’ve Moved!
Posted: 12/08/2014 Filed under: Uncategorized Leave a comment
We’ve moved!
Head to blog.smiley.com to see all our latest content from SmileyHQ.
We’ve moved to the new blog to help us connect better with you on a more reliable platform. There’s also a new awesome design that we think you will love, so head over now to blog.smiley.com!
SMILEYWORLD CONTINUE CHINESE APPAREL PARTNERSHIP FOR SS15
Posted: 08/07/2014 Filed under: Uncategorized Leave a commentSmileyWorld are pleased to continue their apparel partnership in China with licensee Yihua, and will present a trade preview of the SS15 collection this month.
Following positive feedback and buy-ins of the AW14 collection, which launches across almost 100 department stores in China this Autumn, Smiley continue its planned expansion into the Asian market and will open up to 200 freestanding SmilyWorld stores within 5 years. In addition, the new SS15 collection is expected to be stocked in 200 shop-in-shops next year.
From cut-off shorts and patterned jeans, to colourful crop tops and slogan t-shirts, the new collection uses a summery pastel colour palette with highlights of black and white, and pops of yellow provided by the Smiley face.
The new SS15 range for kids will be shown on August 12th-14th, and for adults on August 20th-22nd, at the Yihua head office in Shanghai.
Get your summer Smiley on!
Posted: 08/05/2014 Filed under: accessories, Fashion, smiley london Leave a commentHere at Smiley we love it when people get as excited about our products as we do, so we are delighted that fashion blogger Miss SJ has written about our new leopard print cap on her blog.
We think she looks fabulous!
Smiley x Etam new collection launches in Paris
Posted: 08/04/2014 Filed under: etam, Fashion, Retail, Shopping, smiley, Uncategorized, underwear | Tags: Paris Leave a commentThe new Smiley x Etam collection has launched! Adorning windows across Etam stores in Paris last week, the range features chic and comfortable nightwear and loungewear in pretty pink, soft grey and fresh white.
The iconic Smiley face is embellished in sparkling silver and fuschia sequins across the range, making this special nightwear collection everything you need for a perfect night in!
SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND
Posted: 08/01/2014 Filed under: Fashion, Hong Kong, licensing, man t-shirt, men sweatshirt, Shopping, smiley, t-shirt, Uncategorized, woman t-shirt, women's wear Leave a commentSmiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection.
Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the range will also launch in :CHOCOOLATE stores across China, Taiwan, Singapore and Canada later this month.
Featuring a colour palette of black, white and grey, with colour pops of yellow, sweaters, t-shirts and leggings all include the iconic Smiley logo in graphic prints. The range is aimed at adults and kids who want to add happy, fun and casual pieces to their wardrobes.
Accessories such as bags, caps and towels all complement the range and complete the look. Prices range from HK$99 – HK$279.
To celebrate the launch, :CHOCOOLATE will be holding in-store promotions and giveaways, including a free towel for customers when spending over HK$600.
Launched in 2006, :CHOCOOLATE is a brand that provides everyday’s wear with superior fit and great looks for individuals. It is tailored for the forward thinking group that have definite core values and position in life, updated from well-rounded exposure yet are down-to earth and unpretentious and appreciate the originality and quality in life.
In Fall/Winter 2011, the brand expanded across the lifestyle category that focused on bringing a simple and tasteful living style to those who embrace minimalism.
SMILEYWORLD PARTNER WITH FASHION ACCESSORIES LICENSEE IN CHINA
Posted: 07/30/2014 Filed under: Fashion, kidswear, Retail, shanghai, Shopping, SmileyWorld Leave a comment
For the AW14 season, SmileyWorld have partnered with fashion bags licensee Guangzhou Qiankun to release a new collection of fashion bags and accessories in China.
The collection was previewed by trade and industry insiders on July 28th at the Reed Huabai trade show in Shanghai, where over 50 SmileyWorld designs were showcased.
A bold colour palette of yellow, red, black and white, with flashes of grey and blue, has been used across shoulder bags, backpacks, oversize totes, clutch bags and ipad cases. Designs include camouflage, graffiti, animal and all over Smiley prints, as well as references to countries and cities in the World, such as the British Union Jack and American flags, and London & New York slogans.
The collection is aimed at young adults, and will launch later this year in freestanding SmileyWorld franchised bag stores across China, opened by Guangzhou Quinakun, as well as over 200 SmileyWorld apparel stores opened by franchise partner Shanghai Yihua.
Smiley launch new hats for AW14
Posted: 07/29/2014 Filed under: accessories, Fashion, menswear, smiley london, women's wear Leave a commentFollowing on from the success and sell-out of last season’s hats, Smiley present two new designs for AW14.
Loved by fashion bloggers and Ibiza dj’s alike, complete your outfit and stand out from the crowd this season with a new Smiley cap.
Bring out your inner animal with on trend leopard print, with a colour pop of yellow provided by the iconic Smiley face, or go for a slick monochrome style with a bold SMILEY slogan.
Available now on smiley.com
PGS ENTERTAINMENT, OUIDO! PRODUCTIONS AND SMILEY® TEAM UP TO LAUNCH ORIGINAL SMILEY SERIES
Posted: 07/25/2014 Filed under: nicolas loufrani | Tags: animation, licensing, OUIDO! PRODUCTIONS:, PGS ENTERTAINMENT, Sandrine NGuyen, THERESA PLUMMER-ANDREWS Leave a comment
Smiley®, the most recognizable logo in the world, inventor of the emoticon and leading representation of happiness, is finally ready for its television debut. Smiley®, OuiDO! Productions and international brand manager PGS are teaming up to launch an original, animated TV series around the brand for kids 4 to 7 years old.
The new series will be produced by OuiDO! Productions (ALVINNN!!! and The Chipmunks, Monchhichi, Sonic Boom) and by associate producer Theresa Plummer-Andrews (former Head of Acquisitions, Animation and Co-Productions for CBBC and CBeebies), who will oversee the development. As the IP owner, Smiley will be in charge of all related brand development and will be executive producer on the series. PGS, which is known for representing iconic properties such as The Little Prince, Playmobil’s Super 4 TV series and Iron Man, have acquired all international media distribution rights to the show.
“Smiley has been more than a spirit and philosophy. It’s a wonderful reminder to people everywhere of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you. Working on a TV series for kids today enables us to spread our values to younger audiences throughout the world, making it a happier place. It’s a natural expansion, after 42 years of success, to give life to the famous brand founded by my father and the emoticons I created in 1997,” said Nicolas Loufrani, CEO.
“With the Smiley characters, we have the ability to create a fascinating universe of comedy and adventure, aspirational to our audience. The possibilities for character development are endless and we believe we can make a magical show,” said Sandrine NGuyen, Executive Producer, OuiDO! Productions.”
“For the first time in kids TV, we have a universe that provides us a wonderful opportunity to help kids under-stand a range of emotions, while always emphasizing the positive,” continued Theresa Plummer-Andrews. “I’m delighted to be working with everyone at OuiDO! and Smiley.”
“Smiley is an icon for kids and parents that provides endless comedy potential with the ability to understand emotion in a fun and entertaining way. It’s a unique project now in production with marquee partners, such as Ouido, and will tap the expertise of Theresa, whose name has always been synonymous with great, entertaining and positive content,” notes Guillaume Soutter, President, PGS HK. “With Smiley being the creator and the market leader in happiness, we couldn’t be prouder that we are representing the very best.”
Headed by Sandrine Nguyen and Boris Hertzog, OuiDo Productions produces animated TV Series adapted from national and international, well-known licenses such as: “Alvinnnn & the Chipmunks” (52 x 13′) for M6 and co-produced by Bagdasarian Productions; “Sonic Boom” (52 x 13′) for Gulli/Canal J and Cartoon Network (USA), co-produced by SEGA; “Mini Wolf”, season 2 (52 x 7′) for France Télévision.
OuiDO Productions also develops a TV Series with TF1 and Canal J based on the comic books published by Editions Delcourt, “The Legendaires” (26 x 22′) and intends to keep acquiring the audiovisual adaptation rights for existing licenses or original properties.
ABOUT THERESA PLUMMER-ANDREWS:
Theresa started her working life in theatrical agencies, progressing to production manager on Elephant Boy, filmed in Sri Lanka, Singapore and Australia. She then worked for Global Television on their accounts with the ABC, Australia and TVNZ, New Zealand. While there she became the Account Executive for SBS, Australia, helping to secure programming throughout Europe for the then new multi-cultural channel. Theresa then joined TVS, one of the ITV Franchise companies as Head of Acquisitions, then moved on to the BBC as Head of Acquisitions, Animation and Co-Productions for Cbeebies and CBBC. Whilst at the BBC she also worked as head of children’s creative development with BBC Worldwide and was also Executive Producer on multi-country co-productions with the EBU Children’s Committee. She left the BBC 10 years ago and has since headed up her own consultancy company, Plum Trees TV Limited.
Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. Using the logo to highlight good news, it allowed readers to see the bright side of life throughout any day.
In 1997, Franklin’s son Nicolas introduced the first emoticons, which would become the universe of SmileyWorld and a staple of the vocabulary for the digital generation today.
Smiley has also always had strong links to music, where the Smiley face was adopted by the 1970s peace and love movement and then became the icon for the global explosion of dance music in the 1980s.
Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day.
However, Smiley is more than just an icon, brand and lifestyle; it’s a spirit and a philosophy and exists to remind people of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you.
The Smiley Company is one of the 100 biggest licensing companies in the world. The trademark is registered in over 100 countries and in more than 25 product categories and has significant exposure through licensees in sectors such as clothing, home decoration, perfumery, plush, stationery, publishing and more.
PGS Entertainment is an award-winning international brand management company focused on kids and family content and targeting the entertainment fields of broadcast, home entertainment, digital, licensing and merchandising.
PGS has been a partner to leading IP (intellectual property) owners, providing strategic international media distribution for properties such as The Little Prince; Iron Man; Super 4, the Playmobil® series; The Jungle Bunch, LadyBug and ALVINNN!!! and The Chipmunks. Today, PGS is one of the largest providers of animated media content to leading broadcasters and partners around the world.
SmileyWorld Launch New Children’s Collection at Cool Kids Shanghai
Posted: 07/24/2014 Filed under: cbme, Fashion, kidswear, smiley world, Uncategorized | Tags: Apparel, china, Cool Kids, Fashion, kidswear, SmileyWorld Leave a commentSmileyWorld has launched a new AW14 childrenswear collection, marking the brand’s first major release into the Chinese children’s apparel market.
The designs were showcased on July 23rd during a fashion show at Cool Kids Fashion Shanghai, one of the biggest kidswear trade shows in Asia, and were also presented on a specially designed SmileyWorld booth.
Following on from the SmileyWorld adult’s collection, which was previewed at Chic Beijing earlier this year, this new kids range will be aimed at boys and girls who want cool, comfortable clothing. Retail prices range from 199 RMB – 999 RMB, and will launch in 50 department stores around China this summer as shop-in-shops. Smiley also plan to open 150 freestanding Smiley World stores within 5 years.
For girls, colour pops of pink, yellow and purple feature on cute coats, fun dresses, jumpers, leggings and long sleeve tops. For boys, blue, mustard and red are the main colours on puffa jackets, warm hoodies, jeans and sweat pants.
The smiley face has been altered and reworked in a range of different emoticons across the entire collection, each design representing one of the many expressive icons that make up the ‘Express Yourself’ Smiley World collection.
Smiley open pop-up store in Hong Kong
Posted: 07/21/2014 Filed under: emoticons, Hong Kong, News, smiley, Uncategorized | Tags: accessories, Hong Kong, Pop-up store, Smiley Leave a commentSmiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.
To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.
The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.
Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.
Smiley Summer sale – now on!
Posted: 07/17/2014 Filed under: boxpark shoredicth london, Fashion, london, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smiley, smiley london, t-shirt, woman t-shirt, women's wear Leave a commentStill looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on!
Make your wardrobe happy with Smiley…
Ann Kathrin Broemmel rocking Smiley x H&M latest collaboration
Posted: 07/14/2014 Filed under: Fashion, H&M, happy face | Tags: Ann Kathrin Broemmel, mario gotze Leave a commentMario Gotze put a Smiley face on the whole of Germany last night when he scored the breathtaking late winning goal in the World Cup final.
Here’s his gorgeous girlfriend Ann Kathrin Broemmel putting a Smiley on her face whilst rocking our latest collaboration with H&M.
Smiley company partners with established licensees for 2014 Back to School Ranges
Posted: 07/14/2014 Filed under: herlitz, kidswear, licensing, smiley face, SmileyWorld, smilies | Tags: Eurocom, Groupe Alpa, Proburo, school, Sportandem, stationary Leave a comment
Following on from the 2013 best-selling collections, Smiley Company continue their partnerships with several established European licensees to release new ranges of 2014 Back to School products.
This season sees rucksacks, pencil cases, pens, folders, lunch boxes and notebooks designed across different themes, from camouflage to floral and animal prints, monochrome to brights, so there is something for both tween and teen, boys and girls.
Working with Lannoo Graphics for Benelux, Groupe Alpa for France, Herlitz for Germany, Sportandem for Spain and Stationery Team for The Netherlands, the deals are all successful long-term partnerships and will launch throughout Europe from June 2014.
New deals for the 2014 season include Smiley working with Eurocom for Slovenia, and Proburo for Russia.
The 2015 Back to School season will see further growth for Smiley in this popular category, announcing new deals for Brazil with CNT Bags, and Umur for Turkey.
SMILEY LONDON: BORN OUT OF THE LONDON RAVE SCENE, IMMORTALISED AS THE ICON OF GLOBAL DANCE MUSIC CULTURE
Posted: 07/11/2014 Filed under: emoticon, man t-shirt, men pullovers, men sweatshirt, men sweatshirts, men t-shirts, Retail, woman t-shirt, women's wear Leave a commentThe Smiley face was forever immortalised as the iconic image of the acid house music movement in the 1980s. During this ground breaking time for global dance music and club culture the Smiley image was adopted by almost every clubber and raver globally and adorned every dance floor from London to Chicago.
This was the beginning of a special relationship between house music and Smiley that has spanned over 25 years and remains as strong today as it was back in the day.
Smiley London pays homage to over two decades of UK dance music and DJ culture, a capsule collection dedicated to the electronic movement.
For SS15 Smiley London launches a completely new interpretation of the Smiley face, with the entire collection consisting of monochrome styles and prints and an occasional trademark Smiley yellow colour pop.
Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans. Snap back caps make a return, as well as an introduction for this season of a premium sweatpant.
Drawing influence from over two decades of block rocking beats, the unforgettable raves and the unique fashions that keep London at the forefront of street culture.
SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin
Posted: 07/09/2014 Filed under: apparel, berlin, emoticons, Fashion, smiley, Uncategorized | Tags: Apparel, Bread Butter Berlin, emoticons, Fashion, Smiley Leave a commentNu Icons embraces Smiley’s past and mashes it up with our digital future.
This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.
This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers
For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.
The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.
SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN
Posted: 07/08/2014 Filed under: accessories, apparel, berlin, emoticon, Fashion, germany, smiley, Uncategorized | Tags: accessories, Apparel, Berlin, Bread & Butter, emoticons, Fashion, Smiley Leave a commentSmiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and fashion insiders in the industry.
For SS15, Smiley will be launching its latest offering from premium streetwear collection Smiley London and debuting Smiley World ‘new icons’, an apparel collection inspired by digital emoticons.
Smiley will also be exhibiting its latest technical accessories including sunglasses, headphones and skateboards.
These Smiley collections all take inspiration from the brand key influences; music, urban street culture, and colour, each of which is reflected throughout the brands stand design, which incorporates bright yellow colours, metallic mannequins and metal fixtures, the stand also has a futuristic feel.
Bread & Butter is one of the biggest trade shows in Europe, with 600 brands exhibiting over 3 days from the 8th-10th July at Berlin Tempelhof, and a public viewing in the evenings. This internationally prevailing trade show provides a creative marketing and communication platform for selected brands, labels and designers from the progressive segment that is unrivalled throughout the world.
Smiley celebrates the launch of new fashion range in Taiwan
Posted: 07/07/2014 Filed under: accessories, apparel, smiley, Taiwan | Tags: Apparel, CACO, Fashion, Smiley Leave a commentAs the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this.
Smileys unique brand mission to ‘Spread Happiness’ and serve its customers with some of the finest products in the world continues to cement the brand as a best seller with many of its major retail partners.
On Friday 5th July, Smiley launched a new partnership in Taiwan with fashion retailer CACO under a backdrop of brand activations.
This launch event took place at the Ximending Mall in Taipei, and featured games, ice creams, DJ sets, live band, dancers, a fashion show and the chance to win Smiley goodies.
The new SS14 collection is available in all CACO stores across Taiwan and targets men and women. Customers can choose from Smiley World designs, which use different emoticons, or the Smiley Original design.
The women’s collection features intimates, including pants and vests, in pastel colours, while the daywear range uses monochrome prints with highlights of yellow on cropped t-shirts, vests, leggings and shorts.
For men, bold designs on vests and t-shirts stand out, and colourful Bermuda shorts complete the casual daytime look.
Accessories also feature throughout this range, including hats, tote bags, purses and rucksacks.
Smiley winning at retail!
Posted: 07/03/2014 Filed under: apparel, Fashion, katy perry, licensing, lingerie, moschino jeremy scott, nightwear, undiz | Tags: Clothing, Fashion, France, Smiley, Undiz Leave a commentHappiness and the Smiley face has never been more relevant to consumers around the word then it is today, it continues to be a massive influencer of global pop culture.
Whether it’s Pharrell Williams ‘HAPPY’ topping the charts or Über fashion house Moschino rocking Smiley’s on the catwalk, even Katy Perry and her dancers have been decked out in Smiley on her sold out Prismatic world tour this year alone.
It therefore comes as no surprise to share news of another huge retail success for the happiest brand in the world.
For the 4th consecutive season, Smiley have collaborated with hip underwear retailer Undiz on a new licensed collection that is already proving to be a huge hit, having achieved record-breaking sales in its first week!
The new range, which includes, nightwear separates and underwear for women and men in a neutral colour palette of grey and white with highlights of yellow also features all over prints and embroidered Smiley faces.
Smiley ushers in the festival season in the Netherlands.
Posted: 06/26/2014 Filed under: Fashion, man t-shirt, Music, netherlands, News, retropop festival, smiley, Uncategorized | Tags: music festivals, netherlands, retropop festival, Smiley, summer 2014 Leave a commentSmiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd.
This 1980s heritage pop music festival featured a host of top names and was headlined by iconic band Simple Minds.
All festival staff were resplendent in Smiley tee shirts and Smiley supplied bespoke artwork throughout the event site.
Smiley announce new license deal with Bic
Posted: 06/25/2014 Filed under: licensing, News, Retail, smile, smiley, smiley company, Uncategorized | Tags: bic, fmcg, licensing news, Smiley Company Leave a commentSmiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans.
The range will include 10 lighters and will launch in France this July, priced between €1.60-€2.00
Incidence opens pop-up store in Berlin
Posted: 06/24/2014 Filed under: accessories, berlin, emoticons, germany, incidence, News, Retail, smiley, SmileyWorld, Uncategorized | Tags: incidence france, shopping in berlin, SmileyWorld, zoo garden berlin Leave a commentSmiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.
The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.
Smiley gets ready for Wimbledon!
Posted: 06/23/2014 Filed under: apparel, happiness, happy face, men t-shirt, men t-shirts, menswear, smiley face, smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: Fashion, Smiley T-shirt, tennis, wimbledon Leave a commentEverybody loves Wimbledon and Smiley have created a limited edition range of tennis inspired t-shirts and vests to celebrate this fantastic fortnight of grass court tennis.
These men’s and women’s styles feature traditional strawberries and cream, as well as tennis rackets and the famous grass courts of SW19, all in the guise of the iconic smiley face. The collection which has launched on smiley.com and Asos Marketplace this week and priced between £18-£24.
Smiley and DJ Park mix it up at Boxpark :)
Posted: 06/20/2014 Filed under: accessories, clubbing, dj park, happy face, london, man t-shirt, men cap, men caps, men t-shirt, Music, smiley, Uncategorized | Tags: boxpark shoreditch, dj park, House Music, London, smiley london Leave a commentOn Wednesday 18th June, the Smiley store was transformed as DJ Park took over and gave budding DJ’s lessons and tips on how to make it in the industry.
Decks were spinning, tunes were playing and drinks were flowing as crowds flocked to Boxpark on this sunny evening to be part of a new concept music event and get involved in the DJ scene.
DJ Park are seasoned DJ’s and have been arranging pop-up events across London this summer to spread the word about DJ-ing, perform multiple mixing sessions and help people who are keen to learn the trade and be part of the next DJ generation.
With Smiley’s links to dance music and DJ’s, its a great initiative that we are only too happy to get involved with!
Look out for more DJ Park events coming soon…
Happiness takes over the Smiley store!
Posted: 06/19/2014 Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion Leave a commentSmiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Smiley takes centre stage at London Collections: Men
Posted: 06/17/2014 Filed under: apparel, emoticons, Fashion, happy face, london, london fashion week, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, moschino jeremy scott, Uncategorized | Tags: london collections, moschino italy, moschino jeremy scott, moschino ss15 mens, smiley face collection Leave a commentSmiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.
The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.
Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.
Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.
SmileyWorld partner with CARD.com and introduce a new design set of Visa® prepaid debit cards
Posted: 06/13/2014 Filed under: card.com, money, prepaid credit, Uncategorized | Tags: card.com, personalized credit cards, smiley face, SmileyWorld Leave a commentSmileyWorld are pleased to announce an exciting new licensing deal with CARD.com, which will see several SmileyWorld designs printed on Visa® prepaid debit cards across the USA later this month.
CARD.com believes that everyone should have a fair, fun and fashionable mobile alternative to traditional banks. Prepaid cards continue to be embraced by leading financial institutions such as Chase and American Express, and retailers such as Wal-Mart, 7-Eleven and Walgreens.
SmileyWorld designs for CARD.com include different expressions of the Smiley face, from ‘smiling’ to ‘winking’, on fun colourful backgrounds.
“Consumers make purchasing choices every day, from what to buy, to their method of payment, and CARD.com provides an opportunity to personalize their experience with a wide variety of prepaid card designs,” said CEO and co-founder of CARD.com, Ben Katz.
The SmileyWorld designed prepaid card can be used everywhere Visa debit cards are accepted in the USA only.
Smiley to feature in Just Dance® 2015
Posted: 06/10/2014 Filed under: gamin, Just dance wii, Just Dance xbox, Retail, smile, smiley, smiley face, smileys, smilies, ubisoft, Uncategorized | Tags: just dance 2015 wii, just dance xbox, smiley face, smiley logo, ubisoft, xbox games Leave a commentSmiley are excited to announce that they will appear in the much anticipated video game, Just Dance 2015, Ubisoft’s latest installment of the world’s #1 dance game franchise.
Happiness is a major global trend across all areas of fashion, technology and advertising at the moment, and this partnership brings all three together to elevate Smiley into the world of gaming.
Just Dance 2015 was revealed yesterday at the Electronic Entertainment Expo (E3) in Los Angeles, the world’s premiere trade show for computer and video games, during the Ubisoft press conference. A trailer including gameplay footage of the song ‘Happy’ by Pharrell Williams was revealed, which features Smiley in the guise of its iconic yellow smiley face.
Ubisoft’s creative team was inspired by the ‘Happy’ phenomenon while creating the Happy gameplay in Just Dance 2015, which is a tribute to this immensely popular song and movement. The choreography, design and colors of the ‘Happy’ gameplay immerse the players in a universe full of joy and happiness that will bring a big SMILE to every Just Dancer’s face while playing.
Just Dance 2015 will be released in EMEA on October 23rd (October 24th in the UK) and in mid-October in the US on all motion control gaming platforms.
“Screenshot taken the ‘Happy’ gameplay in Just Dance 2015 on Xbox One.”
Get ready for Summer with Smiley and Urban Outfitters
Posted: 06/04/2014 Filed under: smiley t-shirt, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: laura budd, Smiley, Smiley T-shirt, Urban Outfitters Leave a commentSmiley, the happiest brand ever, have teamed up with high street fashion store Urban Outfitters to create a super-cool oversized t-shirt.
Using one of the biggest prints of the season, this tie-dye top should be on everyone’s wish-list this summer – wear it with leggings, tuck into denim shorts, or throw over swimwear – however you wear it, this t-shirt is sure to get you noticed!
Its even catching the eyes of fashion bloggers – ‘A Daisy Chain Dream’ has featured it on her blog here.
Get yours now from Urban Outfitters
Celebrate a Summer of Football with Smiley!
Posted: 06/02/2014 Filed under: emoticons, man t-shirt, men cap, men caps, men t-shirt, men t-shirts, menswear, smiley london, smiley world, SmileyWorld, Uncategorized | Tags: brazil, brazilian football, men t-shirt, nutella, Smiley, smiley face, women t-shirt Leave a comment
With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.
To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…
WIN!
SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.
To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.
DOWNLOAD!
Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.
SHOP!
Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.
Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)
However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂
Smiley launches new Back to School Range with Herlitz
Posted: 05/28/2014 Filed under: Uncategorized | Tags: back to school 2014, herlitz, Rock, SmileyWorld, stationary Leave a commentFollowing on from the 2013 best-selling collection, Smiley have partnered with Herlitz, now part of the Pelikan Group, again to develop a range of Back to School products.
This season sees rucksacks, pencil cases, folders and notebooks designed across three different themes, so there is something for both young teen boys and girls.
‘Rock & Roll’ includes monochrome pieces with musical instruments, ‘Lucky Star’ features bold musical symbols and stars, and ‘Happy’ uses a variety of colourful smiley expressions. Every range is both cool and practical.
The collection launches across selected retailers in Germany this week, and is available on smiley.com 🙂
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