Smiley open pop-up store in Hong Kong
Posted: 07/21/2014 Filed under: emoticons, Hong Kong, News, smiley, Uncategorized | Tags: accessories, Hong Kong, Pop-up store, Smiley Leave a commentSmiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market this year. This store will act as a template for SmileyWorld gift stores, and there further plans to open 200 SmileyWorld stores in APAC in the next 5 years with major franchise partners.
To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest“SMILEY® roller-coaster” showcase in Asia, innovative SMILEY®interactive donation machines, and a giant SMILEY®magnet wall, the venues are filled with positive energy.
The Smiley pop up store will stock a limited edition range of SmileyWorld accessories, homeware, stationary and much more, from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop up store will be open from July 23rd until the end of August 2014.
Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.
SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter Berlin
Posted: 07/09/2014 Filed under: apparel, berlin, emoticons, Fashion, smiley, Uncategorized | Tags: Apparel, Bread Butter Berlin, emoticons, Fashion, Smiley Leave a commentNu Icons embraces Smiley’s past and mashes it up with our digital future.
This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys can be scaled across a multitude of media. It is expressive in its messaging and striking in its appearance. Utilising graphics across primary and bright colour palettes, often with fluorescent highlights, with a lean towards Smiley’s electronic music past and the nu rave movement. Whilst also creating a new digital music legacy for the present and future.
This collection is inspired by video gaming, clubbing and new media and features fluorescent and bright colours feature across 90’s inspired retro-feel designs, with fun slogans and bold prints leading the way. Pink, orange, yellow, green and monochrome pieces include crew neck t-shirts, long sleeve tops, vests and jumpers
For girls, cute captions including ‘love’, ‘be mine’ and ‘lucky’ feature alongside smileys transformed with heart and four-leaf clover digi-prints, while for boys there are more boisterous words such as ‘rebel’, ‘strong’ and ‘awesome’.
The Smiley Nu Icons illustrations are thick, regular and angled to compliment digital media’s natural design simplicity and immediacy.
Incidence opens pop-up store in Berlin
Posted: 06/24/2014 Filed under: accessories, berlin, emoticons, germany, incidence, News, Retail, smiley, SmileyWorld, Uncategorized | Tags: incidence france, shopping in berlin, SmileyWorld, zoo garden berlin Leave a commentSmiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany.
The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features the full range of Smiley World homeware products.
Happiness takes over the Smiley store!
Posted: 06/19/2014 Filed under: apparel, boxpark shoredicth london, emoticon, emoticons, Fashion, happiness, happy collection, happy face, london, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, pitti uomo, Retail, smiley london, ss14, Uncategorized, woman t-shirt, women's wear | Tags: happiness brand, Smiley, smiley face, sport fashion, sport luxe fashion Leave a commentSmiley and Italian fashion brand Happiness launched their latest collaboration on Tuesday 17th June with an exclusive press and bloggers event at the Smiley flagship store in Boxpark, Shoreditch.
Presenting the happiest fashion collection of the season from two champions of positivity, the event showcased the new Autumn range and was attended by some of London’s most influential fashion, lifestyle and music industry insiders.
Featuring collegiate inspired pieces, the collection also uses bold black and yellow colours, with highlights of white and heavily influenced Sports-luxe styling. Items includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts; the original Smiley has a linear deconstruction.
The Smiley x Happiness new collection launches in July, and with comfort and style top of our list, we can’t wait to get our hands on it!
Smiley takes centre stage at London Collections: Men
Posted: 06/17/2014 Filed under: apparel, emoticons, Fashion, happy face, london, london fashion week, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, moschino jeremy scott, Uncategorized | Tags: london collections, moschino italy, moschino jeremy scott, moschino ss15 mens, smiley face collection Leave a commentSmiley led the way and continued its long standing tradition of ‘a Smile is always in style’ on the catwalk last night at the London Collections: Men’s fashion show, with the launch of the latest licensed collection from globally recognized fashion house Moschino by Jeremy Scott.
The Italian label made its London menswear debut on Monday 16th June 2014 and showcased the new SS15 collections in front of key fashionistas and celebrities, including Lindsay Lohan, Daisy Lowe and Pixie Lott, at London’s Lindley Hall.
Inspired by the brands history, exploiting designer logos (from Chanel to Louis Vuitton) and poking fun at high fashion and the status quo of consumerism, the Moschino collection elevated streetwear through humour and attitude. Smiley featured heavily across the collection, from colourful prints on sweaters and swimwear, to full-blown suits, shoes and accessories. Global flags were also used on pieces throughout the show, with the original Smiley transformed into an array of colours and nations.
Smiley’s presence on the catwalk once again highlighted the demand of happiness as a global trend, and ensured that the Smiley brand remains a must-have fashion trend today.
Celebrate a Summer of Football with Smiley!
Posted: 06/02/2014 Filed under: emoticons, man t-shirt, men cap, men caps, men t-shirt, men t-shirts, menswear, smiley london, smiley world, SmileyWorld, Uncategorized | Tags: brazil, brazilian football, men t-shirt, nutella, Smiley, smiley face, women t-shirt Leave a comment
With the biggest football tournament in the world almost upon us we want to spread the Smiley feel-good vibes and get people across the world involved in the beautiful game.
To celebrate this special event Smiley has created a host of exciting online activity that you can be a part of without leaving the sofa! From competitions to themed products and exclusive content we have given our website a Brazilian makeover. After all, if Smiley can’t go to Brasil, then Brasil will come to Smiley…
WIN!
SmileyWorld has teamed up with everyone’s favourite chocolate spread Nutella to produce a collectors edition glass pot featuring Smiley flags from some of the best national football teams in the world.
To enter this competition simply register for our newsletter and we will draw at random 100 people to receive this limited edition 4 pot Nutella set.
DOWNLOAD!
Why not download your favourite national teams flag as a screensaver or wallpaper? We are offering exclusive and FREE downloadable content direct to your computer or mobile phone that will ensure all your friends and family know exactly which flag you will be flying this summer.
SHOP!
Everybody loves Brasil! Whether it’s the sunshine, carnival, beaches, samba rhythm or their football superstars you never need an excuse to wear the magical green, gold and blue.
Smiley has created some super slick limited edition Brasil inspired t-shirts, available now while stocks last – get yours here (insert link)
However you choose to get involved in this unique occasion, make sure you do it with Smiley 🙂
SmileyWorld presents the new accessory collection that makes you ‘THINK POSITIVE’ .
Posted: 05/02/2014 Filed under: accessories, emoticon, emoticons, Fashion, happiness, happy collection, happy face, smile, smiley, smiley face, ss14, stationary, Uncategorized | Tags: emoticon, Home Accessories, incidence, Smiley, smiley icon, SmileyWorld Leave a comment
SmileyWorld have partnered with French lifestyle and accessory brand Incidence for a new collection inspired by the electronic and digital world.
The concept of this collection uses the slogan ‘think positive’, and each piece has been created with happy and inspiring messages and motif’s.
Wallets and tablet cases keep your personal items safe and happy when you are on the move, while mugs and alarm clocks inject positivity and quirkiness into your home.
Bold monochrome with highlights of yellow feature on everything throughout the range, ensuring this collection stands out and makes a statement!
The whole Smiley by Incidence collection is available on the website now.
Smiley and Etam welcome Spring Summer the sparkling way!
Posted: 03/05/2014 Filed under: accessories, apparel, emoticon, emoticons, etam, Fashion, franklin loufrani, happiness, happy collection, happy face, lingerie, london, nicolas loufrani, nightwear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, ss14, t-shirt, Uncategorized | Tags: apparel clothing, Etam, etam lingerie, etam underwear, Fashion, lougewear, nightwear, Sleepwear, Smiley, smiley and etam collection, smiley emoticon, smiley face, smiley icon, Smiley T-shirt, ss14 trends Leave a commentSpring Summer’s back and Smiley and Etam are pleased to announce the retail launch of a new line of lounge and sleepwear.
Smiley have joined forces with Etam this spring summer 2014 to launch a collaboration that will see the iconic Smiley face emblazoned on a collection of loungewear and nightwear exclusively for Etam.
Smiles ’n’ stripes features; leisure shorts, pyjamas, tops and night dresses in luxurious cotton mixes, featuring sparkling Smiley embellishments with a dash of crystals.
The entire range is an ode to to those lazy summers evenings, with light tones of grey melange, hues of aqua green and snow white ensuring you look and feel cool through those hot midsummers nights.
SmileyWorld & Les Livres Du Dragon D’Or retail success!
Posted: 03/04/2014 Filed under: emoticon, emoticons, les livres du dragon d'or, mon petit journal, News, nicolas loufrani, publishing, Retail, smile, smiley, smiley company, smiley face, smiley world, smileys, SmileyWorld, smilies, ss14, stationary, stickers, Uncategorized | Tags: cute stickers, diary stickers, funny stickers, les livres du dragon d'or, retail, shopping, Smiley, smiley emoticon, smiley face, smiley icon, SmileyWorld, sticker collection Leave a commentSmileyWorld is delighted to share news of another huge retail success.
Following on from the success of their SmileyWorld stickers, Les Livres du Dragon d’Or (subsidiary of Editis Publishing) have created a collection of 6 sticker books, with themes such as; Peace and Love, Bad Attitude, Too Cute, Geek Style, Love, and Best Friends Forever. Each book has over 500 collectable stickers.
This mini sticker book collaboration, available exclusively in France, surpassed sales of 15.000 units in just 2 months of its launch!
SmileyWorld and Les Livres du Dragon d’Or have been collaborating since 2008 on a wide range of kids publications, such as diaries, calendars and sticker books.
All of these products are available exclusively at smiley.com and Fnac.com websites.
Smiley “Happy Sports” launches in China at ISPO Beijing!
Posted: 02/25/2014 Filed under: accessories, apparel, clubbing, emoticon, emoticons, man t-shirt, men cap, men caps, men pullover, men pullovers, men t-shirt, men t-shirts, menswear, Music, News, nicolas loufrani, smile, smiley, smiley bag, smiley company ceo, smiley face, smiley t-shirt, smiley world, smileys, SmileyWorld, trade show, Uncategorized, woman t-shirt, women's wear | Tags: Apparel, Clothing, Fashion, icon smiley, ispo beijing, lifestyle, smiley emoticon, smiley happy sports, smiley icons, Smiley T-shirt, sport Leave a commentWith the trade show season nearing its climax, globetrotting Smiley CEO Nicolas Loufrani was in China launching Smiley “Happy Sports” to the local press and buying community.
As ever the Smiley crew was in full effect, spreading happiness and pinning trademark Smiley badges to all passers by.
Smiley “Happy Sports” seems to be going down a storm on both sides of the planet for 2014.
Keep your eyes peeled for the products launch to market in August 2014.
Carlos Diez & Smiley AW14 Collection ‘Run Baby Run’ launches at Madrid Fashion Week
Posted: 02/18/2014 Filed under: accessories, apparel, carlos diez, clubbing, emoticon, emoticons, Fashion, franklin loufrani, happiness, happy collection, happy face, have a nice day, have nice day, Ibiza, madrid, madrid fashion week, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, News, nicolas loufrani, Retail, smile, smiley, smiley company ceo, smiley face, smiley london, smiley t-shirt, space ibiza tee, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: carlos diez, emoticono smiley, madrid, madrid fashion week, mbfwm, mercedes benz fashion week, Smiley, smiley company y carlos diez, smiley emoticon, smiley face, smiley icon Leave a comment
Smiley is proud to have continued its long-standing tradition of keeping a ‘Smile is always in style’ on the runway at this seasons Madrid Fashion Week.
The second collection between the two fashion houses showcased on the runway last night to critical acclaim from celebrities and key media.
The collection, aptly named ‘Run Baby Run’, was influenced by a sports-luxe theme. Pieces included jersey separates in autumnal black, brown and burnt orange with highlights of red, which featured the iconic smiley face throughout.
Carlos is a big fan of Smiley, and says of his second collaboration with the brand, ”The Smiley icon is recognised around the world, bringing with it a message of happiness, positivity and a love for dance music. These were my inspirations when designing this collection; the smiley face is a way of translating our shared philosophy into my designs”
The current SS13 Carlos Diez and Smiley collection will be available on www.carlosdiezdiez.com from March.
Smiley London and ‘Happy Cashmere” rock Nee-Hao Chinese New year party and fashion show!
Posted: 02/14/2014 Filed under: accessories, apparel, emoticon, emoticons, Fashion, happy collection, happy face, london, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, Music, News, nightwear, Retail, shopping bag, smile, smiley face, smiley london, smiley world, smileys, SmileyWorld, smilies, sunglasses, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: beibei wu, chinese new year, happy face, kinjue li, kunjue li, London, nee hao magazine, Smiley, smiley and nee hao, smiley emoticon, smiley icon, smiley london, Smiley T-shirt, smilie, t-shirt smiley icon Leave a commentSmiley London and ‘Happy Cashmere” rock Nee-Hao Magazine Chinese New year party and fashion show!
Chinese New Year’s Eve is becoming more and more popular in London.
Nee-Hao and Smiley created an exclusive event for London’s hipster Chinese community at Victoria Embankment last Saturday night (8th February).
This fashion and music fusion night proved the perfect place to bring in the year of the horse, see for yourself.
More than 600 guests, of which young actress Kunjue Li and fashion blogger Beibei Wu have partied up to morning celebrating fashion and music enjoying Smiley London and Smiley ‘happy Cashmere’ catwalk.
Celebrate National Umbrella Day the Smiley way!
Posted: 02/10/2014 Filed under: accessories, apparel, el corte ingles, emoticon, emoticons, Fashion, galeries lafayettes, happiness, happy collection, happy face, happy shopper, have a nice day, london, madrid, News, Retail, smile, smiley, smiley and clima, smiley face, smiley umbrella, smiley world, smileys, SmileyWorld, smilies, Uncategorized | Tags: cool stuff, emoji, emoticon, Happiness, happy face, international umbrella day, rainy day, Smiley, Smiley T-shirt, smiley umbrella, umbrella Leave a comment
What better way to brighten up your rainy day than with a Smiley umbrella?
Ironically (or not), it’s raining today on National Umbrella Day, so keep dry and happy with Smiley.
Smiley umbrellas are available online at smiley.com priced £18, and also through French department store Galleries Lafayette.
Join our 4.6M fans on Facebook!
SmileyWorld and Splash retail success in the Middle East!
Posted: 02/03/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have a nice day, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, shopping bag, smile, smiley, smiley face, smiley t-shirt, smiley world, smileys, smilies, Splash Stores, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoticon, Fashion Blogger, fashion trend, happy face, shopping, Smiley, Smiley T-shirt, smiley tshirts, smileyworld fashion, smileyworld tshirt, splash stores, yellow face Leave a commentSmileyWorld is now the best selling brand at Splash stores across the Middle East.
The product collaboration between Splash and SmileyWorld started in 2011 and within just 2 year has become the number 1 trading brand in their stores, out selling some of the biggest names in High Street fashion from across the world.
To celebrate this success and to mark the launch of the spring/summer 14 collection, SmileyWorld has just launched a new range of point of sale for our products at Splash stores across the Middle East.
Smiley Takes over Prime Time TV Audience!
Posted: 01/31/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, have nice day, london, man t-shirt, Music, News, smiley london, smileys, t-shirt, Uncategorized, woman t-shirt, women's wear | Tags: emoji, emoticon, Happy, happy face, happy pharell, menswear, nouvelle star, outfit, pharrell williams, Smiley, smiley fashion, smiley london, smiley london tee, smiley tshirt, smiley video, womenswear Leave a comment
Smiley took over the prime time airwaves on French TV this month, when over 6 million viewers tuned in to see the up and coming cream of young pop talent band performing Pharrell William’s “Happy” live. The most uplifting song of 2013 was perfectly accompanied with all the contestants rocking Smiley Tees. http://www.smiley.com
Vivienne Westwood supports anti-ecocide campaign with a Smile!
Posted: 01/16/2014 Filed under: apparel, emoticon, emoticons, Fashion, happiness, man t-shirt, smile, smiley, smiley face, smiley t-shirt, smileys, SmileyWorld, smilies, t-shirt, Things that make us Smile, Uncategorized, woman t-shirt, women's wear | Tags: anti ecocide campaign, emoji, emoticon, Fashion, Smile, Smiley, smiley icon, vivienne westwood, vivienne westwood anti ecocide Leave a comment
H&M and SMILEY menswear capsule AW13
Posted: 11/18/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, man t-shirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, men t-shirt, men t-shirts, menswear, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt | Tags: emoticon, emoticons, H&M, happy face, happy faces, hm cap, hm menswear, hm pullover, hm sweatshirt, men cap, men caps, men pullover, men pullovers, men sweatshirt, men sweatshirts, Smile, smiles, Smiley, smiley cap, smiley face, smiley faces, smiley menswear, smiley pullover, smiley sweatshirt, smiley sweatshirts Leave a comment| The high street giant H&M once again uses the SMILEY yellow icon for a new menswear capsule!
After a successful collaboration for womenswear, the Swedish fashion brand and the happy smiley face, launch a unique new range for men, perfect to bring a smile on a cold winters day for everyone who wants to look cool and be warm! A camo sweatshirt and grey melange knitwear feature for H&M not forgetting the smiley baseball cap!It’ll be smiles all over the H&M stores this Christmas..!  H&M and smiley menswear
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SMILEY at Brand Licensing Europe 2013
Posted: 10/16/2013 Filed under: apparel, ble, brand licensing europe, emoticon, emoticons, esprit, etam, Fashion, kidswear, lingerie, london, man t-shirt, menswear, Music, News, nici, nightwear, oyster card holder, smile, smiley, smiley face, smiley london, smiley t-shirt, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show, woman t-shirt, women's wear | Tags: ble, brand licensing europe, emoticon, emoticons, esprit, Etam, happy face, homeware, London, smiles, Smiley, smiley homeware, smiley london, smiley london tees, smiley london tshirt, smiley stationary, smiley tee, Smiley tee shirt, smiley world, SmileyWorld, smiling yellow face, stationary, woman t-shirt, woman tee, womanswear, yellow face Leave a commentThis week The Smiley Company is at BLE- Brand Licensing Europe 2013 trade show at London’s Olympia Exhibition Centre to showcase the new and exciting ranges launched over the past year and the thrilling opportunities to come for the future.
Presenting our two core brands, Smiley and SmileyWorld, the yellow smiling face drives Visitors into our dual universes of positivity, happiness and self-expression via our globally recognised icons and artworks.
At the stand number E120, by 15th to 17th october, Smiley will introduce to pubblic his best collaborations and Licensees, like Etam for lingerie and nightwear, Pony for shoes, Esprit for apparel, Nici for kids accessories… and much much more like Our Smiley London collection for woman and man, skateboards, homeware, stationary…
Come at BLE and discover the colourful world of Smiley and all our iconic high quality products!
H&M and SMILEY AW13 Capsule Collection
Posted: 10/10/2013 Filed under: apparel, emoticon, emoticons, Fashion, H&M, happiness, happy face, london, News, Retail, smile, smiley, smiley face, smiley t-shirt, smileys, smilies, t-shirt, woman t-shirt, women's wear | Tags: H&M, hm cardigan, hm pants, hm t-shirt, hm tee, Smile, Smiley, smiley cardigan, smiley pants, Smiley T-shirt, smiley tee, woman cardigan, woman pants, woman t-shirt, woman tee, womenswear Leave a commentA touch of yellow for H&M giant of fashion high street this winter…
The smiling brand SMILEY, the iconic yellow face, make brighter the H&M shop floor…
From a great collaboration between two trendy brands is born a special womenswear capsule which will make warmer any cold day…
Smiley pants, cardigans and long sleeve t-shirts for all girls who want to be cool and confortable rushing around the city…
Visit all H&M stores and find out this smiling range!
Smiley says “goodbye summer” @ Space Ibiza!
Posted: 10/09/2013 Filed under: apparel, clubbing, emoticon, emoticons, happiness, happy face, have a nice day, Ibiza, ibiza party, italia independent, london, man t-shirt, menswear, News, smile, smiley, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, sunglasses, t-shirt | Tags: carl cox, djs, djset, eivissa, espana, Fashion, Happiness, House Music, ibiza, luciano dj, Music, Nicolas Loufrani, Old School, paco osuna, pepe rossello, ritchie hawtin, Smiley, smiley sunglasses, smiley tshirt, space ibiza, spain Leave a comment
After collaborating on a t shirt capsule collection together Smiley once again parties with the best if them…..! The date Sunday 6th of October,the place Space Ibiza, smiley partied all day and through the night till sunrise celebrating with the best DJ’s in the world and thousands of the coolest party people.
The famous Space Ibiza closing party every October is the night to celebrate the end of the hedonistic Ibiza party season: a symbolic spiritual gathering where all party lovers gather to say farewell to the end of the summer.
Nicolas Loufrani and Pepe Rossello, have been grooving with Carl Cox, Luciano, Ritchie Hawtin, Paco Osuna, Dj Luciano and many other super djs all night long, in the name of fashion, music and happiness.
Discover Smiley philosophy and products here.
Ph. Credits. La Skimal Photography
Italian DJ Francesco Rossi wins “best track of the season” award @ 2013 DJ Awards in Ibiza!
Posted: 09/26/2013 Filed under: apparel, clubbing, emoticon, emoticons, Fashion, happy face, Ibiza, ibiza party, Music, smiley, smiley face, smileys, smilies | Tags: dj awards, francesco rossi, francesco rossi paper plane, ibiza 2013, ibiza spain, pacha ibiza, paper plane dj awards, Smile, Smiley, smiley cap, Smiley T-shirt Leave a commentCongratulations from all Smiley Team to Francesco Rossi, the winner of 2013 DJ Awards held last night at Pacha In Ibiza!
The Italian DJ has won the award for “best track of the season” with his track “Paper Aeroplane”.
Keep smiling!!!
Milan Fashion Week: Happiness Gym gets Smiley
Posted: 09/26/2013 Filed under: apparel, carlo gracco, emoticon, emoticons, Fashion, giorgia palmas, happiness, happy face, menswear, milan fashion week, Music, News, Nicolai Lilin, smile, smileys, smilies, trade show, vittorio brumotti, women's wear | Tags: Carlo Cracco, Fashion, giorgia palmas, Happiness, happy face, menswear, milan fashion week, Nicolai Lilin, Smile, Smiley, smiley sweatshirt, Smiley T-shirt, smiley tee, smileys, smilies, smiling face, sweatshirt, t-shirt, vittorio brumotti, womanswear Leave a commentSMILEY debut’s at Milan Fashion Week: the popular yellow smiley face brand presents together with the Italian brand Happiness the new spring summer 2014 capsule collection, which reinterprets the spirit of Franklin Loufrani, father of the iconic smiling brand.
The location was Tortona Street in Milan, just in front of the White Trade Show, which has been inundated by international fashion journalists, who came to see the amazingly cool ‘Happiness gym’.
Guest of Happiness & Smiley stand included the popular champion bike trial rider Vittorio Brumotti, and the showgirl Giorgia Palmas, together with the international chef Carlo Cracco, who came with a hot dog van, to offer his speciality: Eggs a la Cracco Style. At the event, even the famous writer Nicolai Lilin, author of the best seller “Educazione Siberiana”, which is being made into a movie with the actor John Malkovich, in the hands of the popular director Gabriele Salvatores.
The capsule collection SMILEY & Happiness is a perfect match between SMILEY a club culture brand, which dominated the Londoner fashion in 90’s, and an Italian firm which is reinventing streetwear. SMILEY & Happiness collection is already available on My Closet store in Milan.
Milan Fashion Week has been for SMILEY the occasion to show in a special area of the HAPPINESS stand the new Smiley London spring summer collection 2014, urban inspired t-shirts and sweatshirt for men and women, available soon on www.smiley.com
MFW has been for SMILEY another occasion to party… we love it!
London Fashion Week: SMILEY & Anya’s Hindmarch’s SS14 collection
Posted: 09/20/2013 Filed under: Anya Hindmarch, apparel, emoticon, emoticons, Fashion, happiness, happy face, happy shopper, have a nice day, have nice day, london fashion week, News, Retail, shopping bag, smile, smiley, smiley bag, smiley face, smiley shopping bag, smileys, smilies, women's wear | Tags: Apparel, Clothing, emoticon, emoticons, Fashion, happy face, happy shopper, have a nice day, London, london fashion week, Smile, smiles, Smiley, smiley bag, smiley emoticons, smiley face, smileys, smilies Leave a commentAs part of Anya’s Hindmarch’s SS14 collection, a cheeky and Smiley inspired collaborative piece was launched at the end of her galactic catwalk show.
Drawing inspiration from the plastic bag made most famous in New York, Anya worked with Smiley to create a luxury python Smiley face shopping bag, printed with “Have a nice Day. Thank you!”
Presented from hanging wires, several of the must-have fashion accessories for 2013/14 were displayed between flying models and giant Smiley zorbals in the ceiling at the glamorous Central Hall in Westminster.
Named the ‘Happy Shopper’, it’s typical Anya’s British twist of humour to translate such a easily available plastic product into a desirable and limited edition piece which had heads turning on the final day of London Fashion Week.
For more information on the collection and Happy Shopper availability, visit http://www.anyahindmarch.com/
London Fashion Week: SMILEY & Fyodor Golan SS 14 Collection
Posted: 09/19/2013 Filed under: apparel, emoticon, emoticons, Fashion, fyodor golan, happy face, london fashion week, smile, smiley, smiley face, smileys, smilies, women's wear | Tags: emoticon, emoticons, fyodor golan, happy face, london fashion week, Smile, smiles, Smiley, smileys, smiling face, womenswear, yellow face Leave a commentElectric Children is the name of the new spring, summer collection 2014 created by the upcoming design duo Fyodor Golan who chose SMILEY again for their sports luxe collection.
Drawn to an idea of flexible and energetic sportswear achieved through luxury fabrics, this season contadicts the traditional perspective of sportwear luxe….
Bright colours, like yellow and pink contrast with soft pastel hues of mint, baby blue and nude combined in various geometrical forms…
Once again Fyodor Golan and Smiley triumph at London Fashion week…..
Watch this space:
Milan Fashion Week: SMILEY & Happiness walk together
Posted: 09/12/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, milan fashion week, Music, News, Retail, smile, smiley, smiley face, smileys, smilies | Tags: fashion week, Happiness, milan fashion week, Smile, smiles, Smiley, smiley face, Smiley T-shirt, smiley tee, smiley tshirt, smileys, smilies Leave a commentThe Smiley Company invites You All to Milan Fashion Week 2013 to present the preview of the new Smiley London SS14 Collection and an exciting collaboration with ‘Happiness’, one of the coolest new brands on the scene in Italy and Los Angeles.
After riding for many generations, Smiley, the global symbol of Club Culture and House Music, does the rounds on the international fashion scene, spreading the free and rebellious spirit of 80’s and 90’s revival.
Come and discover hot Smiley trends and share the positive philosophy of an iconic logo and undisputed ambassador of happiness for over 40 years.
SMILEY & Happiness will be in Tortona Street N.31 by 21th to 23th of September.
Bring your smile and enjoy the party!
Madrid fashion week: Carlos Díez & SMILEY Spring Summer Collection 2014
Posted: 09/11/2013 Filed under: apparel, carlos diez, emoticon, emoticons, Fashion, happy face, madrid, madrid fashion week, menswear, News, Retail, smile, smiley, smiley face, smilies, women's wear | Tags: carlos diez, happy face, madrid fashion week, menswear, Smile, Smiley, smiley face, smileys, smilies, womenswear, yellow face Leave a commentThe spanish designer Carlos Díez opened the door to the popular and international magazine Grazia, to present his new collaboration with the iconic brand SMILEY.
Diez just loves Smiley: “Smiley is for everyone, allowing consumers to share their positive beliefs to stay on top of life. Smiley is a philosophy of life and wearing his clothes becomes itself a statement of who you are and how you face the world”.
Watch out for his new summer collection coming soon to the spanish market…
The collection is predominantly black, grey and yellow using such fabrics as denim,muslins,tulle with pleated silks and acrylics.
Serigraph prints and metallic applique are used to add extra sparkle….
We can’t wait to wear it…
SMILEY at Magic Trade Show – US
Posted: 09/02/2013 Filed under: apparel, emoticon, emoticons, Fashion, happy face, magic, Music, News, project magic, smile, smiley, smiley face, smilies, trade show, trade show usa | Tags: emoticon, emoticons, fashion trade show, happy face, magic, magic trade show, project magic trade show, Smile, smiley face, smileys, smilies, trade show, trade show usa Leave a commentAfter a string of successful fashion lifestyle focussed trade shows in the Far East; including Chic and Novomania; The Smiley Company moved it’s colourful and edgy brands further afield to the United States for the dominant fashion fair, Magic this August 19th-21st 2013.
Already a regular at landmark shows Bread & Butter Berlin, Who’s Next Paris and the licensing shows in London and Vegas; this is the first entry to Magic for the global brand of positivity and happiness.
Believed to be an organic transition, given the increased growth of brand sales and the fascination of the Smiley face trend for 2013/14, the timing has come perfectly for the company to re-focus its business in the United States.
Unlike shows in the past, this year saw Smiley take two stands to target specific demographics. Its youthful and expressive SmileyWorld Kids collection travelled to WWD Magic at the Las Vegas Convention Centre, while its edgy throwback to house music and 90’s lifestyle revival, Smiley London, travelled to the more adult orientated Project Magic at the Mandalay Bay Convention Centre.
Both locations have seen fantastic results introducing both US retailers and trade to the dynamic universes of their respective brands; showcasing full apparel collections and accessories including skateboards, headphones, sunglasses, mobile accessories and exclusive collaboration products such as the PONY X SMILEY limited edition sneakers.
Have a Smiley Day 🙂
Smiley and Space Ibiza: a match made in clubbing heaven
Posted: 08/23/2013 Filed under: apparel, clubbing, emoticon, emoticons, Ibiza, ibiza party, man t-shirt, menswear, Music, News, Retail, smile, smiley, smiley face, smileys, smilies, space ibiza, space ibiza t-shirt, space ibiza tee, t-shirt, woman t-shirt, women's wear | Tags: Apparel, Clothing, cool tshirts, eivissa, Fashion, happy face, ibiza party, man t-shirt, menswear, smilet tshirt, Smiley, smiley face, Smiley T-shirt, smiley tee, space ibiza, space ibiza tee, space t shirt, t-shirt, woman t-shirt, womanswear Leave a comment
Space Ibiza, the world famous clubbing temple of old skool, electro and house music, Space Ibiza opens its door to a world recognized clubbing ambassador: Smiley!
Finally a collaboration between two clubbing icons Smiley and Space Ibiza.
Yes, we are talking about the super cool t-shirt collection SMILEY & Space Ibiza that unites the iconic yellow Smiley face and the most famous of Ibiza clubbing souvenirs the Space Ibiza T-shirt.
The effortlessly chic vibe of the Smiley Space Ibiza tee collection for men and women is bang on trend inspired by the 90’s clubbing trend as we go back to our roots to our 90’s club land heritage reviving the spirit of our original SMILEY.
For all those craving the hedonistic feel good vibes of most famous party island in the world visit the Space Ibiza website: hard party fashion guaranteed!
Keep smiling.
SMILEY & Etam Autumn Winter 14 Collection
Posted: 08/21/2013 Filed under: apparel, emoticon, emoticons, Fashion, happiness, happy face, lingerie, News, nightwear, Retail, smile, smiley, smiley face, smileys, Things that make us Smile, women's wear | Tags: emoticon, emoticons, Etam, happy face, Lingerie, nightwear, Smile, Smiley, smiley face, smileys, smilies, yellow face Leave a commentSmiley and Etam together… again…
After the great success of the SS13 Collection and launching together in the Chinese market,
Smiley, the famous smiling yellow face brand, and the market leader of nightwear and lingerie sector, are launching a soft and comfortable collection to make you warmer this winter…
Bras and knickers, nightdresses, tops, pants, slippers and toiletry bags… All to make You smile!!
Discover the entire collection in the international Etam Stores and at http://www.etam.com!
And… Sweet Dreams!
Smiley Company at CBME tradeshow in Shanghai, spreading the smiles across the Asia Pacific!
Posted: 07/24/2013 Filed under: apparel, cbme, emoticon, emoticons, Fashion, happiness, happy face, kidswear, News, Retail, shanghai, smile, smiley, smiley face, smiley world, smileys, SmileyWorld, smilies, t-shirt, trade show | Tags: asia, cbme tradeshow, Fashion, kids, kidswear, Shanghai, Smiley Company, smiley kidswear, smiley licensing, smiley tee, smiley watsons, SmileyWorld 1 Comment
Here we go again with another blogpost from Shanghai! Following from a successful show at Novomania, the CMBE tradeshow is committed to the development of children baby maternity industry in China. Smiley are proud to be a part of it.
CBME cover a wide range of products including toy, food, clothing, shoe, furniture and accessory. Not only a showcase for product, its where the industry picks up the latest trends for little consumers and their mums.
Smiley Company has participated at the event exhibiting the entire SmileyWorld range dedicated to the youth and baby segment with: SmileyWorld Kidswear AW13 collection , the Smiley Baby lotions and baby product from Chinese partner Watson’s and the dedicated line of SmileyWorld Colour Therapy from Paris based, Incidence.
The stand has been designed to deliver an insight into the universe of the SmileyWorld customer experience; beginning with decorated walls all across the stand adorned with the hundreds of icons which make up SmileyWorld. Each corner of the stand has its own dedicated features to our special age groups: Smiley Girl, Smiley Jr, Smiley Baby and SmileyWorld.
Next Time come and say hello to the stand 🙂 for any enquiry please write us at help-at-smiley.com.
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